![Still from short video for 24 colors in the Hermès Beauty lipstick range. Image credit: Hermès](https://cache.luxurydaily.com/wp-content/uploads/2020/05/hermes-beauty-video-050420.png)
Instagram has almost become the heartbeat of some luxury brands. So what is French fashion and leather goods giant Hermès doing to keep its pulse – and its followers’ – racing since its American Wild West-themed film campaign for the Kelly bag broke early April?