Hermès’ how-to app teaches knot-tying, engages young consumers
Posted By Jen King On In Apparel and accessories,Featured,Industry sectors,Mobile,News | No Comments{"ct":"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","iv":"fa96f661832f94b513606adaf0b3974c","s":"94cda8e669c807cf"}