Hermès’ how-to app teaches knot-tying, engages young consumers
Posted By Jen King On In Apparel and accessories,Featured,Industry sectors,Mobile,News | No Comments{"ct":"8yI+r3RB8Np2iuPSwH4HKIsMUxxXsNWU3+NsZu1Aj\/HubhbbhClWZkaIuFEN37BAR6c5EN7Qr4EDIjKaV20XaK9wf\/G2kjL4yjYlDGZzS62pcWnw2HEG92gGcYxBGR57NtCPCmbUqJm8ygHSDGzEkcqBsNl3N+Rr42Iyhio\/H4QOsK0xbgwb7eyia1qU024r\/JiA2o2QcnnippIIn4BOGQi\/v98radFGCzGwGcpER1r\/94GhDQZTChH8PbsfIJVsRNfbiJ0RigdHUGv4xilbUcX4lnkE2shl0W+kRPU8Br+2U0yuDrTiOv5E8Zb1Hs+2jwc1Two+BYJkZGPf1xIaWoNyMd\/MduPpgKYA4ofRwZa8AHOBuQuED1GKftt91e9f4x0qFKOEp5FvHXEX8+0UyV0aJAXijQN4PMZruAML50LFsGRFxfiqyeSd9BUkVRVN4k325iuxE9+4st2kuDxcXlF+EpfURD6Grt2SWVMD7ygJHOWEBGWdYWk39VOzShUw3e6AA2nIedSFvuC2ifhdw7wxnegJbKWvM9GL09u0fqwNiDF6\/nr6QyHH3bRwvhLE\/+JdVz4Ap6e4c7wjbTEKXVbLHmoXackUcuiMpvd3tK7kunhMtPsyU70pxBHMDNappxy3LDZwGo+3aMjIfRt6lit73gssGeDKpUfiQsJnhfwFGJj8EN6W3mvxLmz1x1IbhybCJgjnzLW5NPw0MlH9vCm9at09lve1WtvE1+EXu9aiiv9mz1LbgO\/gy\/T9X6KqyfVosiygu9dS0a7EKHlOr5XNVYeL4nT9tc2rD3HZ7UuDQ+6ZVLQsbhSFCleqlcik+txqNZxeli1te1YExDdhRXdSoLiGDCgB70nTYFJ7B825SEN8N94U9zS91QBFPiMqxSECrt5r0G6jLC1RBr2cbziApxR8NR9xDl92Eobu08t33AKXaZeH9eZ3plWPKdXXt7IPvLoQOFgPxc7gja5DDRejR21PjltcGnvf0ZDtv\/3j+SNLrmvhnETYYjuKWkivi5rvNufNWMYM4a3phl0qGlSl6yO0fQaDadeu2mjaUtvZdeRmjvmtLwGYdGEmZIABJYq9k6Ub6tMICfQ6o0jhQ1GW7ipApKYY2YJmFyLgS+7QqB\/CfUZTgdTB4A+f8I9b0OWOTd\/SZc77MWf8V3tEH+VZ5RV+GbJD5Rlooh\/7eXNLpu+\/XF+LxajZdc6PiK8+X31c6WoXW7rkjt4usNbtaIIDhdL1sjvkKYUg1z+3v97ue7j0LV1EFavkLoSPXukcnLQpPJkCwh2iPMn7fHLeoE0zzz613aReMzVxnT0qu54vCXbRketK1Hk8T0kz9VHeDsYMK2941UW1k0pbJPezJjoR3SbI8ZbJjwMeIvVoVZXymkylMeSAqcakKTH5vm0EfY0xPzCvm0Fq\/kCpJIPagLsaRqJ1Ggn+k8\/Np12Wx1fObGrG0GF+E+aX3EFQ528AnMHjpLE8HcjcBltTxUDVWJXrAtPe\/PdFHtOT2Umh6gV1vyYE9z7waCaehKc6iMYveJg7u9RbqOs6dlRODVUN7EhSveDkTtQd8HkMQSX8HNxS9Z6FCFHhkmWuD+BT2hJZgatZ+uldLQDxi4Wgz0\/h3AarKfBSbhOmPrg9eaX8B9AxYmtNM6+l9b6RJ4caBpfGz1KL6q9QtlnUE7Wuk8S5JqwvwJN5OZxAPnFoDZLP+TwQYOxFopGB+1XFYFqljtEcFpabuSheeFyKKVSVPW0V35zVsr9AVz5bI1ieivtfpJ5\/w5OrSctlT+ElSgJRvBOi\/i3Vwx5ovWH0T3XuGRHvOAMe2rH0C1O6yC1KoB1R84gbrR+x52j1GUih1XXPaCS09eE2WJhuJLo6r\/B2LZFcHLrhG45W\/dfBCjyyxhhvRa15Q3m\/6fK\/vCcSh7EyrMtuiOgyC0JSkoMSLKibDh0534L3inE3Du2nEta9tKITUBSFJ2er1yA1hSTfXpiHcfRRghXyTjgdtWWdsDxsqWPVv7INkrbloyYfvei6yl75gFevqtbl8G3El\/EWwErTEUO8gSYyOLoxUwkdFhwFfbAOsBLRhWdbgWalQLsP8eo1V1q9I1HY8KCgU++WGDyltw73BVI046ChqDzWtWgzesvygEafUT\/Wtedh5wFHpk0ar5j292TyVwf+ySPDYvUL3B8uvZY7NwWthCaK8mB34V0IXMsL3H7J\/\/10wCxPT5ty9tCfzNybD7D7WD1AHDWYquiYKi4SmEmXTbwdq7DL8TJYg\/BHm8HlSQCOMyzk+rWPvrvxwE5\/Iqq4MjNkONbUrKioAYM3T\/7WFFa\/Ifql1im6RTVzVi\/Q5tZ1Gk44eVxoEHv6jHDcD4IMKHKN1nHcOqfcqpAm1kEuW3xuktxenYCiSnSYTG2JrH1Vqy98LPhUq08XwaX8CiwX+\/x46HrYEm+cRE72c+HA1ZJknUPZl\/W\/QXZde\/mJjN6g+xPp37rInP+rkinsAfhHCsMDmy\/7ZQgwnl4ZYx\/8ITxuLUHEHvsrTEyutnPlwMMaA2qr6as2Co\/Ompn3G0OnrH60fsPYGaL0lvKFDZQxj8W67Z6CoZKgCFF5i8oNOIcerWFvAUkIdEvEXLke0120jLarPcvPNI3TgbZJWC4\/wQPbw79swlV9FTk7slu6kZ56UCDe6mqXQZiUwrTeQahl3wGZH\/AaQWH6UNwU0tfToSm3g90QdxBGHWY\/UwBwJ0oSasiKpxKbKO23475OAELExOvyXOes6Bo0iDdrl2aM13gH8suKlwmfL5UQ5eEo2W8txBFfUzqCf0IBvbNAFS5C2foN+lG1A3XQdVJ4IWSih8KMkpGm9sUYrn5AID4nvYLob10jD\/uufufzVnniiS5Qc0vvXcPK3uq11GrVLHUTM3hGMYLu4Ni8I2kKMoqbvgtU67Z1Mi6NpEBMqtN\/HJHIRoR4\/l2KwMpqmlvGbiDeFAUe2fs\/dK4xUcguygTn63qoffPWa6JeKw0rCAYbIKDSDb+TrnsFjpCcz83fSXRlHgt8\/7t+OUvpBwgcJ8\/eW2J0b\/\/moBhy1oQgus15oYJ+7\/rse2fx98NOjh442ht3z6XHoQnEZ8FM4eH9rS0r6hkGXZAYgsDV79S+f3u8wX3\/QQsbE5xBQdGJZ9E8++L356O2Ave0AcflmfrdkCACsZFaKfJQa+IO2oLMaA2i5XSk5eW7ziV9a88EOK4Vp2uCAZw38FQrKaU96So92tr6poiq+pcaNauUodoWCuo92WZ\/VDMyMMh636RiDFn\/cwuyuQAj8SaO+8lQtOEovWXYehlI2Wfg3H2UeWnhOGrH0hOn89N5NZ2mqrxOEExrLOv9vA+Y5p4mUZq28Mrg3hnHJjXfmoe1lTB5EgkS4qoAkPWzum8gISwByHuDWXmjoOd9hb9BbtLANHgZZLPOruCeIMZgF54MFeItu2oiA0s+7POtX46hbG7g5mdBX\/fajzm2DRBvEcJ4D7NEt5\/5eVfRxTyf56koKtTN\/egCz9bu4fs3g508ms7ywz7W63+T63tl3VMDrrZas6G3\/5mnCT7ROEyFYhTtgwiLkZtsn8RD7CIc1+4r5\/fbo8Hnv3RW58Q8jbmmiSSX\/qBqHWMzs\/EizPegb85FKmc1vQb\/PM7bg5D+ThdiDDyUCftb4fGhO3nFKtLJ2nRQYnlhLc1hkGH82+EUg6HBUtp6\/vcTB0yo+OTKijjDvmdp0YnvHpj5khO6NgNpA94MUwSAMpETk7lnEkws8gof7ohzeQhSYkOjcCVqoGTwpnyMVggNF9QPCAoweNpkqUCS1pmWfcfAMFUeeKjfbJkf9Xhf0tfuxxrxKhao05j3po3YZPQvw4+0xNDOxeS34vW1UwBXFtmkc5AcoazvVMIlnSYb811QQgYlww7uruJtnaYJjdFZHKOJx\/Kg\/qR1qNoR5HxX3mYpwybKWne+NlsMsTDZmgNMwY9mh5Sf152uDP8aXpVlq7\/l73XdYxW3j9IjgIPIUhPRsTX6P8wO5EzJ4erEsnTGLJZcNPjWNuyS\/CZ0WcPNwBPRppYGacvtvExRk6HmZOOMPM0PCGJRHBvGFiC2w+AtMVmrtCxM6VvtGWq8g+2V\/pRTqDVlx2Op92nnG+vLO3WknuJw3lDGRB16LXhW+U0jdaYw\/46GbX0eYtiX+sz6BbeCAkjGdKn9z8961hsidDnWmvgb8gXOCeXl1zRV6N3qHAb\/VPuHCqSFToCC4DNjgjzjc1obyrIoKg6W0fxlOMwqojCQxrzUyLmatu6zBLmCEWh8QCd+7i3\/MTVEaQH067\/cIKVTzXOGxwnd0guXNMGKFWsSHVGH2P\/nJLOpUbtGTOsK8uUozGhHBtPBBN737o4w\/OaNCUihUwgg4hX706J7bFaZn2UAlHIfZvUbXq3mAtAIyRAJvnwThKGkbjEyZHVY4VEwlnKBaJnrPIbnqHZBYU2nOi3tixY\/omVqmTbdqPKFr7v6y97jHG8jFg52LMoFB5RXAqQIA0vuc+2AU+quXUz749RpMw3TBNq0nBzaWXxy6vy7TRzakyda5uxt78qFzg+ZMnf+ABYGG6Tln3uRFxLVuTtirKv4EbepwviE0F87Dc3PRgru8aig\/QYnqs8FZwnHKS0E1OIsssCxebrzfPwdLlrPZKG+UVYlOWMJPXVtAhuWhsVtEyqUjgB7PLHo6GwVJr1vW6qrHA8cHBSZA9JpiFsXxFw4SoFUKCtf5F7Wn\/rMBi\/wKkgPgywFe4UKhCDe7fKPbn4jGm4zP\/84zPD7TGiYda+9bosOjEJm9fx\/fA\/7wKdaVS359jSP6OTmk9ICHm2olpTaezRFuPu1V6FpUl+BR0HfX3zKWAkm5Zg39Bmz6ljj4o8NC4eXvg5TasO3Vhi+hINacmfe7XegEJ8VZ61Sdfh0cOq5h3RJDLj11NX9LwIvUuk8pxVpE1902Uq93avQ+1\/NdvyoE6YU0kJf7\/JiKdgVyb0T+CFHz22OcmQOaS3mJp\/8S0vRl3hK7M1HD3nYGNgKmxREkoBjINtwicb5B\/FhTkRGuE0mNsgkUkMwpuCXeUmYZSxPohsOOC\/zUglbfiIdgVKGrNeKwMHF8QmdrXmS1gBtF1ug7ah6DnZ7bW42ZdXp9ZIbEcMUGqsNRuqCWSllW\/a+29okwrKLmKjJwtYxxlIpnMjUHGO8YobD7Xd4MHpfO6woIV43bF3VjQSkquw2h6fOIKu0ffryo7J3TVGg3YYK1xAj+TrSfrYksQsKY2LtRstf8oAGEdsH81jYarA49BpxQV5KcfDlyPkkmC9k3pAqnTlFGm3JJxRGdHfRQvGNIOQ+Bcf1E0ENQPFupoyy4SJYXcEKZAdoOuSKAH9yz0bf7J1BEd3bmGuYJnxjvR8gwcnNwTm2A5H7D4+RtvCnPNgw0AlIfZ5zL3tYJxZirOxM1rNd+em4GTXMW2\/Rz28UP6jb3FFzsTWfQrQf5wA4n9eWnqpPrm9NnemmmpY5qzA6FsbqQ\/FzsjNjXHAEZTFoWAeiuFhqfRgkRWe05BQ8UNDIApig++Cfa1SOCn75hZwD6+VOyyh635soWe49z57VWzdUmsbUrTqRUMo6LG3EZ3qBQ7ruH7YvMhTDh8iGEgomX9LE\/oD6JmHNm9lAa5UaDJNRNYfyDSVNw+lo1XefkmXCC6mbi1jsXXYkMg+d1n+WyOVhje3yosda0Zf9cOCw3t3jpuLHA1xNdqTegnPIyNZ1GX+tncpJN2\/tr0Y0YGcQk94yvDuXe88HX+\/Xly73Z0aMWP267fnMZ5BrFgJfjcra\/oK0kmk81zzu3bGvN5FqpuucKZy5ay7pPC\/4p4trf3tF3iipA\/p0dPiqd\/vfSSJhnAeKM23kK6OLM83hkJJyZUe\/4opAILKbq8AW1CfS39Wi\/PnhM0vxPzZaJrL1U5b8cEouyBAQCUS83a+\/t4\/RQNzpxvWTUUZP9JQc6JKuhHj\/3O2kLjO4FdJICcyq7p\/asvu2vfa1rWGDCjEuuuTGLDjmvpXnvfpZCLb\/cTB0jGZeQt9ZNvdUZh7k+X8uYxK6ISBiocjttffOqAP\/\/B\/mI0hbhgo4kF+90iBXxH69QVTyw8zvt3a8PV6JQEz6JcqksEa4lOcWE8GgCc+VFrPCCmA6+qDdd7leat2xa4iadc1H03RSgH4Y\/VTkIucJ\/JcEM+6NkZgCsSbstNmPArwtB9kJl1BieYSQ9+s2WcofnVwgg+HLEroMqjOmC0VUzI0LMqLbMhm01QaC0KI2sLEObTrHYJ0lIGp+P0U8etAcr0rShqoLxWzjp5mC66\/++EjStSVpg\/o6RuhrWix0dLVQOZjbHfxH8pXbZcZJd6saqeyD3WbXcktdIdXCpKWrab\/uYyIEFnCeODL6hC95lgeD7BUlEqYDhQLONAsTONGG9R\/+ljVpoFsONdKtU+j01k7EosPRkw7XNvVwWV9NR6ERemuzRPMbIEjrtPlm23OH7\/q8lJY4ZKhckWHJwMIt37YAMavwF\/l9aZcaCEf+Du\/Y6frJVAakjs2ZHnt5lecOdokTTPdZmeBXDuito67nKJPNnPwbCiFxdPatBY\/rTrWVgDdFMPO4UKV+ZWcufF0os3ZOCmSdLDprfBsIAMlC8dwjavxRZh7dS6p0XtO6FmyeW8Z3x0xC8FgYqYn7iEWgQHv91dtTtOjnCXtG0\/MyCv3WB2cWP4WDCaRqS0bKmPSbBc47DO0yDptk7jORnJJZDFeWmT2cUbzmzXf8eJ7bBcosMJnPDjaC5AfaPk3cbZcN27KcrtnIuKTcOq0Kg7KyYImYeN+NgqQqcHvlPP2LPvlTHWooa0rXbGPdmZsxEb6TIS8WndmR37+c4eJGG91TQzcxIwudstUyQS9tJ1\/77QiWnJkT5+fwrSEI5TecMgvbVy\/p+BbAEOCEQGAVVEQD9rybon6430vU6K27iN7O6PsUQnkpBfP3nOGE8XLOIrPoU8RzvljX11DJ3p+rtyy18YnOnkSZpsKRDiUMPHsG2+uxu4lwa\/AC7cplf+F5XZaRGOCICGLJkVTtjmkI57CsKutlDXXRh9R\/FvgcgUbfpPj+OisqGbbdXdafk4IXwgAQzscZR3fvmjbtfsuiIliHIkZaaHdW8WMZj6Ch7vNo+kkMnAxTzlwzlMK2AGm4fhXC5LVDUVNSMA9gBtPxgt0E\/Re0HqG8qt1W020vqFhABWHZoD5sQARwCNZnSqMUlpMexBBcvFU5KyrPe5g9Cxx1h\/3OQiSmJBl7yirAholNAZpDYIJGeTm3NgZThXG\/wyYkIoyp5dI7\/gUSINbFImlpBE75lBC\/8\/H0xXcMOfgobDolkxRD3XBTH4U0O5VHhKOK+tM6gQJk3OLOm9h++Jrq89nzwcyY\/91xVtf7JMeOhBoj6EMY4ulQxhwNtTW0vbBh+SuJSU8WNfzequ8dcKPbJe9fIzvn\/MrRzymKVHQoe38ZAtlDUvRQuMNUui0RW5izU37L5NnvSRBywEsa+Tn6f0GqMo0JDkL1TdUdS2HY0\/j6DYoQESE4E6UBQigx8+6xaVTATpkQqDxB9EnaKQPbcAT1\/VZzA+5x4T\/9rtAFJ+Pr92+MqBkhvZ6t\/EaFwioo6ewzzPyAjjDQfGTBpRmkrWwH1evAeWecxD2VNDpCcltja2zvZ57v08NIJz24qSc64woO8CM8Xv2cViiEPBMWbELeGB2ktLVyAfRbvYmHI5dUuQj1uRoRg47CdISKFrLjaNU8PayMyAezgLWfTmYFGpJmV+aGHPkM7jcsXrkCXZT8gwf7dRI3xP8wO558JNUBvtrl7SdUZciQ8GzpVdx3Izb53Ni8tOSO5aLiQiIsQwBDViZe+8ijEJN2OBjVFXe95c1lpOeXP7+ujOzSdFdomN2bQDQUH6e40\/BYjK4X6kah\/YSgml6Q5Wqnk822MUvccc2rp3\/Jtupw+ZGLJc5rYUIRv2Up6g5QhvZJv8Pkwqv1i2VDSVDuFXzmwPk0L0S0GRsb6nq6djDvxmFFVk7hDWzaHRvBpFdUazvMp+9dLxQWb4hAfpDqUVbSQEfwWWq4VkQREyQQR2+5JbRaq4zTsg0PIt3VrvJ0UCuZ7T82Evm4N3TEIUE8KLft6CXmom0Pe9DWxfO6y5KdIT7PF77LdGxYQG2K1TOWAV66\/MCJ8YDNVcCqTPxz7ktH4BYsmoUtNrojYoOisyzDDl\/Z8hzTMYbP+jGMNMnKDrXZJdbY9KZccvtVtDwV7HxRoIsyGtHv04n8FSLoehh+q5gQPFZsl4yyfl2K7kCd5odkCrxeu7I0TeNUMMhHfDh95Lio\/RWwCGjYxocSWb2Jhcrktogx82MvxBRT2u56ZgZ7syPYqmLzxTRhT0dSYAVMxrUAcpYfoejBirJQthTwMQsNdd+zXG0Hr21VWWKvgn5Tsn3T\/fQ+zj9zapPjscw8gQAOUMiLAtqEIsmMOvitTQWxks6A5ciVk6bHUlthhPTvy6FO9JBUNPTtFZZZvqkPc5eHL2TecHyQJoeyW15wbEkQkhvnbD1vqi0VvQFdeKlWFeh7o4T5sQsGYrPBwmazL9NDP00I4KKOnb2+dlxewmnFhhbrPCdYcIWHzGq8qbSXY75j9abb3\/Xg753yH400fGu29\/OAndyocp412X8BdQk+jYd7QegSX1CXCwP3ifZTQ2w52VdcnG6ZOqwU8Q54xolSP3gwBHseTgjRPyE53e7FR9KAttn0eZjgsyEGsdonQv4WqH3DsZz320xaqH4cnMYWgDD+4cvm4wbbR6dVBifDj+f2XrjujNBhcZB4W7g7RVgM7cWSwC2w+ogPqEpQ\/LEv1XVAFZ7IFJf\/PemQRJBhcYrOcmn2jJwJubpw9wMK3AY5OZ95oW5hBt9+P94sLx7yzNQEsWnWDMco5HasG\/pozxWhKnTtsdVEYrENHDYgY69diwe1PqkbuQYigyfzhFhBVMC6vSRDyLeXjjZJAaDqp1OE++JI14CaCw1x00FsELV6x4ofjAXGuhX3c8iPzsELAFsfwI4P6UbOZ1C181+G5axgbMIQ\/kZkdgjpNbQqXd1V1X+u1QLil5vKYisQuJVF\/9Zfz2542pTw461n0D5WvETNNC6a4KVMVx8GpAUCD9rXduJPqhVvx7gfie3Ux2jfJ3I3wM8agt2kz65x9WLDnptOC4saLxauK203FKmVDwT\/53cI6oo8vJfgHxhefYElLvPL5lnHFYXAuBWCowrFCoutNwm21QE2psfeEVewHt2h81OOGxGIRn9qR0QXLZxCKJOAiDttchSIgT9SYnHAfH24Jx1QF7l7IwbXFi3UNOyqOYCyk6+2Qh2VSWFSBTezkkixjvCV7E3bfBUdktl4cfZMuWq6Hw851i4y2sdafD2SNn2y+34s\/t22tUdqlMiUo79ElWvHAS1GuGCdrbaCxJdaHD1PTlV7OakV7HvzHhRzmZS2xdugRtu96S73D3DeZ8xG0BmYu1m7mLClDaObMyOjA8bEwx7cI72+X2wvMC1+Y1jdtH4DPhJSWTWsKiceZCnPX0txIHPIujwWgeQ8sqMBlPTPR7dY9hZRb83+P9D2Mv6c5h2d7wxJYo+AJBh6jTNt9DLkbphbl6KbYhImt25Ts2wLJBCHXCVezCEumn6fiLMUmslGKFsORNvZ0ZtQcEaGl9G8bxJWzRdt8YGNwhDzH3Dk8fe+\/eQWU1m1vTeAd6hR5gyXbNcO3G4Vqx9E\/ejA6YhAfCZ1n0\/Hmj1blLoAqNsdoi8aozg1VUh8IEsqBhojU84LtUZL5QtIvA\/f1bYQiIvR2BwAY9S1gP+O2RwcSVJYG7riKRIioGCd4hXSJl\/cicpbwly5NYaxdW8VMQuWhBELzSirO5PMtVykVK2Jjhbql+HsKfvEUfxnOwEz6mUXBCaje6JOL4ThhYPoA2owHfXl3Qrn4E250cbSrF3WeDoPX9PAotkUfY35sFlnhlfxt6Ycb9J0F2uhyDv7FUPueG+QDQLQ5ih5mPhNmMiOcxmasvNQhZ9p+BkdAHlAFt7rvmE08jkcELcyAPP6QAFMvhfxF5ayqh5pY6jowDR4HtVqyBiLRbuAKHTN\/QJ2S0dS3BNoSLyB8WY39a3a5ZfhnNM=","iv":"b2b2f57d8f85b4d65b41f5b1e01d1667","s":"51a52e5db701ddb8"}