Ralph Lauren autumn-winter 2019 collection. Image credit: Ralph Lauren
Heritage and disruption rule in luxury, but is there a third path to success?
Posted By a Luxury Daily columnist On In Apparel and accessories,Featured,Industry sectors,Marketing | No 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","iv":"f18aaec23d5c79d7e45a07c7d64c577e","s":"4d58f016a8596e0a"}