HENRYs can help high-end marketers rethink definition of millennials and luxury itself
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"9f44c13b947fb547ccccfdb187bd1c2b","s":"aca6a6d9f7b40f09"}