![The latest installment of Hennessy's Wild Rabbit campaign features the story of Maurice Ashley, who became the world's first Black chess grandmaster through sheer grit and determination. Image credit: Hennessy](https://cache.luxurydaily.com/wp-content/uploads/2020/09/hennessy-091420-image-1.png)
Cognac brand Hennessy has debuted the next phase of its Wild Rabbit ad campaign by highlighting the grit and determination of Maurice Ashley, the world’s first Black chess grandmaster.
Cognac brand Hennessy has debuted the next phase of its Wild Rabbit ad campaign by highlighting the grit and determination of Maurice Ashley, the world’s first Black chess grandmaster.