- Luxury Daily - https://www.luxurydaily.com -

Hennessy campaign garners 1.3M QR code interactions

The custom-built Hennessy/Kaws mobile landing page

 

LVMH-owned Hennessy’s promotion of its collaboration with the artist Kaws for a limited-edition bottle resulted in 1.3 million scans of the QR code that was created as part of the campaign.