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Have luxury brands learned their lessons about Chinese New Year campaigns?
Posted By
a Luxury Daily columnist
On
January 17, 2020 @ 3:50 am
In Featured,Industry sectors,Marketing |
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Gucci's 2020 Chinese New Year campaign features actress Ni Ni hanging out in Disneyland. Photo credit: Gucci
By
Yaling Jiang
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","iv":"bb2f32c0948be570793f789f51e576ef","s":"4060f81e40e48995"}