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Have luxury brands learned their lessons about Chinese New Year campaigns?
Posted By
a Luxury Daily columnist
On
January 17, 2020 @ 3:50 am
In Featured,Industry sectors,Marketing |
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Gucci's 2020 Chinese New Year campaign features actress Ni Ni hanging out in Disneyland. Photo credit: Gucci
By
Yaling Jiang
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","iv":"8167b37cc24aa9a18754ac1632fdd1be","s":"78f8108ce9c008a7"}