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Have luxury brands learned their lessons about Chinese New Year campaigns?
Posted By
a Luxury Daily columnist
On
January 17, 2020 @ 3:50 am
In Featured,Industry sectors,Marketing |
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Gucci's 2020 Chinese New Year campaign features actress Ni Ni hanging out in Disneyland. Photo credit: Gucci
By
Yaling Jiang
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","iv":"49b8b3c71a88ba94a69f98042b8b7bd8","s":"077884f45942217f"}