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Have luxury brands learned their lessons about Chinese New Year campaigns?
Posted By
a Luxury Daily columnist
On
January 17, 2020 @ 3:50 am
In Featured,Industry sectors,Marketing |
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Gucci's 2020 Chinese New Year campaign features actress Ni Ni hanging out in Disneyland. Photo credit: Gucci
By
Yaling Jiang
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","iv":"333922fe81b5a8fd6883846629cd8f7a","s":"e3dc2d15324a4421"}