Beauty sales plummeted as COVID-19 started. Now, we are seeing growth in the sector as brands adapt fast to shifting dynamics. Image credit: Shutterstock
Have Chinese beauty consumers changed after the COVID-19 outbreak?
Posted By a Luxury Daily columnist On In Featured,Fragrance and personal care,Industry sectors | No 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","iv":"b37c1c4f2485587c23a7db4b5a8590d6","s":"6cc674a9a214bd6c"}