Hard sell will not sell: Brands need new approach for luxury consumers
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"0292a628ad05bd51cce33cdfc40e67db","s":"9caad160ff813e8c"}