Hard sell will not sell: Brands need new approach for luxury consumers
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"a18e184964c303774a1916dad38e403b","s":"9fcc946331dd99aa"}