Nick Ford-Young is head of Studio Black Tomato
Hard sell will not sell: Brands need new approach for luxury consumers
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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KsAlKb59e48pFyAXa0lnsgO7+f+Qhf4K0y965LEeLtae0wgdPvp3TkkJzN97TY1eLOkq82Ki+HtDWSx0I3YYJ5WZN0GktsoX7rLVjt2PsPabdaFjt+L5NFW\/DW2x3m3VECAzodh5TJYu\/Lwjz7kI7jUQ2NpwBbQ73IbZlyjrw2kI++ABsvKkYnMMVNU1fnUjTUPYNqylMOSLPTQCVl6Axdb3sLGFcVAxhJIBGsi55NOc2OA3jp1u7BkJYaoyd0h60uGjU3pw4gb8CPEPLzHxBbsJrpr5RGB\/oNn\/ShKXSgwyfFCe\/7bsSn1wjksvOOcEEvELS0E5OesmdFMf8rMjwDXDwD2qiuBoB9yM2cITFxsxUMLfQ2ewbp1CcT58B6R6W81YhmXFWyC2Mz4wxlv04K5793lVS3pRS4qR4TMnij79Rv5p6AleQAQQEfXJZ9ltJzzdz5vOQVdJxv7Ye0epwTzqY2YuWTyb5Ani\/I9XwW9iF3Mo6vL1Wrxw2qb+rgzBxVknOHeel1D6j52iPHgvWw2EgmdRbYa+xwTtgn1ik6MqE3bAPwYG0EHp+9MQsY656a26R241rObcGpVezvpVmyQ20l6P6gvJ1UExEHlIufsPbQRW3zQEZiJzq85LWWjqaJ2FsB2a\/rNH9ebKmEVqyeSNvIBS\/gfnEijISbbCMbOw+tUutAERPHayNQURzqhu7oo3rdyVQ\/GNvwVsmgjR6ohauDwIr0ReeDD9rANQrC8JWBmgoxU1gKcdwfq8XfRYHdmYlfT9AVxLYJHgPCYJIaTXR\/4EKQz6l7gXpTTZ3vTs12TCxW8f37AkEM9tgCAh+9XGAQlJeIOzzJ0WK+s33CXdv65hEhNHydjaQcRH4Y4XlYuaUk69m3UZiq6VECEt22oi1GyBKqpKBRMRNjKn2u2VTzq++M4c7w6ML4Pi36AgenGQyrBTYcpOPy2Hf+KtFni5uIzKXrXoDEaM36pZofEKwLw34WUmVIKSTROdThyNYzaICGxnarhL\/P4a6pHPYfrQnbgowu2PhPh\/pgUH+w6x\/TaM4tejbhn52tJigtVWQ94EbjIs+OsLJHRim5SIJs7UB5fORhHBsdTxUGjy\/OXIDt32y+s3YrE\/insg1RJPt1Ny6ShYPVmOPPWQIzCp1ywsGLhPgrxFoHDySLLnqyAhsRoHBlQd+Nf7agmBaCcNpGhCwT5Qcs4POnfPvVV3hbye6OHUtkIVzJaQ1wyqNzF5bhXSODxiBgRouMcoByQdh5zjpRwnQKT2X2y7UHUXW8HDCK6j0Yd1Og02K9YCqjznrj4bxur9bbT\/vU32eY+\/03LmMYj58\/OJLyjvsoj2ioDKHPgbbY0dXzbKn4ZIWHi5XQku2xfAWK2skXXF86zdVPTxEV9TMyxpcSKe8caTn3B+EYmgZyBwx1NzQjIcoqWYpXC5\/i8iCFJJgZtT1bGoFj9y7RDF7KY5n0yKCnnZ41R7YxPknwIUB6dbpJvdnj35ppr5Gommfx7tUE57BQp9PPTuhPxkKh+6I+LYOBpl4J2rwiQRwN+LO1uNaItVuaklRiudgeda6GgIsoxuQjUUkl+jaeVrGeiNPSSYW8PrLKhbnYo92uwr42CexEID2Js4ffXgEm+7XGFw\/Qfnm6y5iriDsR8964Zl0rNA+HD9Y1hluILtnPkk8uGOP9bl27zsTc7FAAYcX\/Hx1k7wV3NSr5aSRilk2nLDwhfnf4luxr46iNTaINbJXWyOCyce14aeMjeReyNO8d5zz0aSQhKISFWyrxd5ISXz2vtN6Dks1UYsODE2hMuVKokywUzJeAX9ss2HLhaR024RKjRgYhLmfZaxxcUABbZPc4v8M8DkAFMU4RNLf56hwtMk5M\/lkfIRdl8tLnUHfFlzQ5I7vtbUOQjfkZd6MhH\/7\/qabCEml8+7C9+cM+KwZu2P7frJporm9YiRfXZME114fR2OIBzahyPOQe0xLQfFTZ3XjzqtX76o7Jnic9+35IBqfqtca364fEE96Z4nZt13chZ5WtlPXYOp7IVR8Hiu7v8eAjYHOYSGFlBzSZsIiqlXo556Qz8LbSYN6M6D4F2UJcW+fy01UFnkr2uLYkGIDYjAdEQF4cG3Pe465tzZf\/V0GM8FRjS2myYgih87n67QKFgjpT4+HZ6QQ86cPRfx11wccjxijwJxQThBHLcnSTc4Ry7nmKkUzzJRSfuihNyAKR6V5rZ1zOd4F8GAi8YcRT8h4mTXKsOcpfehBtC1a6NuDKt43\/bznmBmuXHkIYdgquOihy0Bc0wHmNQ1m5pB1QW7h\/Mn9MRvybKfKtSzzk2fSKa5hcXNmpgRVnB78s\/908qBLMYm1rjnLJbm5l\/c8yCaQl4r0ZJ93DgY+1LdV1Gv+M6Rw0UhOTfHuaWpPk20YBAWkP0Js0wgx1ESLJgJ2qCfvVQvob3kFcV1Ejmcr8IBzhZ7+eTxpe6N5c3Pm4Cp6i0XH63AmSmkzGCRInege4weFJYqg8CjMBAARkDejBmWazgrTUGX5HGbQhvlvNo0n2c45pUtcjU9vdCqR+0WzJjO+nqgHbjm2nEKDok4KqGgRalM+fJMJxzC+W3SVPt781gtQM4ya2HR6HK\/9Fa1K1pN8N4z2yoIoLnda0IndW9ch\/BxRHLrJ4JP0uqhp7WEfhSzW0Tq6cIcS+f9Err7mcG5UkvpkYFFDxm+RfBhV57c8JBuWIuAQbMNKdEBwC6nJWwfpXq+5+jZ2JN9CBHrzu3KLkq6GjCvl7vQR66CuncFqfKLyjBEdIvabmWN3KIE+xxjJef5caG4OykV70TX4Y\/9pnoMag5sxHJTzmjDQooUPLuu7aiNQxq7qPdkdF1ZsvWEhcGUGiy2z8Q\/1jgqmumofLt0OrsIvzYZRI+ylYxyEPDK3EGTaXCNo8bOHNjW6i1lyRuUiXZ8nm0r\/s0Z7U87SjUpkSAAKcQ62nM3\/FteI4MXFTmoRlufXbBkBMCcZ9pIX4UETHyLrI7TB7bpew9O6XuNCaSu3pHs\/d8mLhARar\/ksG8I2eL+JJ8Z8ElH2QLxlec4BzrGj9Ko6mkuwzrk\/pnceHA6joqCUilc7Z8pNU98tSYs+rkURb3nnnkbA7x8gO+95L3RjItTEioEjYufWp\/shCVLCymI2l48sz4NNiB2sCtZSl9WThzLTQHGBxHAOLgQZEKKQCmFYsYbq5YWhUzjQfNn5guYNCrrj5jH+HH1Xd62MnzdljdyBQs6MTt5EY63zq3kUJaX045NNk0QUGt8+DIdpYZ84EFNgZC8HYT13\/ABpmbWWjy07gvdTEghcFyru3rdE0qrNECnGZa7dES+5VsW9f\/udYbnUCu83ipBRFH8Im1CrcEXOLojZAJ296fYIsTPDV5CpOLVPyd3iuvv7jNlGdtvf\/sj+EvED438O0bh0m\/XlOYVnMAKrWh7F6WgQts7jfAuJOSB9SqnoYCRYmJ85Qus35KGk5d9L0nnSwzecacBErEemPJD\/iEaE2\/xpvya6xH\/J+FNwe7fYusa8V5Y1MFRqDftuDrXJJL2uIq38jFJ\/WIQRZbPiFWzEFma47PUXPPtlV675t4bcgMFuPvkgfneIPyeO\/t9lKGvo08J80Bn787\/G42cN51iP6hJAJdKy5O6lwEXdWoHDUx0N5jklgqISxqg1pGxpf5K+mweYiWqTbZjdzMzxeBZKCwfhadSffnY93fk94GkhN0+b3CqHPi9IgXbsW0lhSy8VhP39tDPFxn3FdqPTqT5X6a6mXQ1N77qkAw02qDEWNnGvz6DO0NJXpn6cSur165CANuVK8GaXF5nvqkpYhfgo+W6iuI0DZeJC4\/NKbzmXMEil7sajzEa\/tY6aonUc7PlMQkN7mML6RLQmMz3BT4mCp2l0l5udof0K\/6YKYYGn6mDKbwlxxhGF7nb+k6\/F3vwny\/zgth8aSSJ7kGHdYUJzw==","iv":"3f979e987a00efc865f79c459a669b24","s":"bc9498fc78ec7326"}