Nick Ford-Young is head of Studio Black Tomato
Hard sell will not sell: Brands need new approach for luxury consumers
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"591c0b1a6e718abb691a644e184a70f6","s":"0888d404ce9ccad1"}