Hard sell will not sell: Brands need new approach for luxury consumers
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"c58e33d05dc625fbbc53b7e5609148d1","s":"ab357ab31f83e490"}