Brands are getting their 2021 Chinese New Year campaigns right this year, with the country eager to celebrate its victory over COVID-19. Image courtesy of Burberry
Happy New Year: Luxury flocks to the Year of the Ox
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No 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","iv":"6b8442d2f39bb17c66da75d5ac7d01c9","s":"a09bf1978ba24c87"}