GUM aims to challenge outdated Chinese clichés in New Year campaign
Posted By Sarah Jones On In Featured,In-store,Industry sectors,News,Retail | No 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","iv":"798e2c517e6fdb98340a4683ea47414e","s":"08792113f2646225"}