GUM aims to challenge outdated Chinese clichés in New Year campaign
Posted By Sarah Jones On In Featured,In-store,Industry sectors,News,Retail | No 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","iv":"9af9164c69f043a25e644614d31b12b0","s":"5274b4c62c34a49f"}