- Luxury Daily - https://www.luxurydaily.com -

Guerlain maintains interest for fragrance with on-site reward system

Guerlain's La Petite Robe Noire cartoon Guerlain's La Petite Robe Noire cartoon

 

French perfumer Guerlain is building exposure for its La Petite Robe Noire fragrance with a digital effort that combines consumer interaction and personalization.