Will luxury fashion brands continue to embrace pop culture, licensing into 2020s?
Posted By Ellen Kelleher On In Apparel and accessories,Featured,Industry sectors,News,Research | No Comments{"ct":"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","iv":"40eb8cca17ffd15d765d2cb43fd08710","s":"15208f48c776aed8"}