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Gucci plasters artwalls with dreamy, free-spirited images for Mémoire d’une Odeur scent

Gucci Mémoire d'une Odeur artwall in London. Image courtesy of Getty Images and Gucci Gucci Mémoire d'une Odeur artwall in London. Image courtesy of Getty Images and Gucci

 

Gucci has launched new artwalls for its Gucci Mémoire d’une Odeur fragrance that bears house creative director Alessandro Michele’s willingness – indeed, enthusiasm – for pushing boundaries to the nth degree.