Gucci's latest released #accidentialinfluencer campaign video was tailored for the brand's launch on Douyin. Image credit: Gucci
Gucci launches on Douyin in play to reach Chinese millennials and Gen Z
Posted By a Luxury Daily columnist On In Apparel and accessories,Featured,Industry sectors,Marketing,Software and technology | No Comments{"ct":"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","iv":"436a79d54b0698ff7423e65db0ad28d1","s":"cbf26f65524b69b4"}