Since the departure of Alessandro Michele, Gucci seems lost. To reinvent itself, the luxury brand will need to be crystal clear with its storytelling. Image credit: Gucci
Gucci is now at a critical juncture. Here is what luxury brands can learn
Posted By a Luxury Daily columnist On In Apparel and accessories,Featured,Industry sectors | No Comments{"ct":"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","iv":"e06be491c73dcfa407bfdfc53e3ccc49","s":"2a00c8f0b0ab56c6"}