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Gucci, European travel, Bang & Olufsen and Switzerland – News briefs

Gucci spring/summer 2016 collection Gucci spring/summer 2016 collection

 

Today in luxury marketing:

Gucci’s coed shift not seen right for every brand
To each his own. That seems to be the motto for fashion brands as each increasingly looks to forge its own path in terms of runway shows. Gucci’s decision to go coed with its shows starting next year is bound to shake up the Milan fashion calendar — and perhaps that of other fashion capitals, as well, says Women's Wear Daily.