![Gucci's fall-winter 2020-21 campaign asked models to film and photograph themselves in the company's looks. Image courtesy of Gucci](https://cache.luxurydaily.com/wp-content/uploads/2020/07/gucci-073020-image-1.jpg)
Italian fashion label Gucci has created a do-it-yourself ad campaign for its fall-winter 2020-21 show, letting models record themselves in Gucci apparel and gear with no set brief.
Italian fashion label Gucci has created a do-it-yourself ad campaign for its fall-winter 2020-21 show, letting models record themselves in Gucci apparel and gear with no set brief.