![Gucci's #accidentalinfluencer campaign for its reissued and reimagined Gucci Tennis 1977 sneaker. Image courtesy of Gucci](https://cache.luxurydaily.com/wp-content/uploads/2020/02/Guccis-accidentalinfluencer-campaign-for-its-reissued-and-reimagined-Gucci-Tennis-1977-sneaker.jpg)
Italian fashion label Gucci has introduced the #accidentalinfluencer project as a playful take on the notion of imitation and replication for its reissued and reimagined Gucci Tennis 1977 sneaker.
Italian fashion label Gucci has introduced the #accidentalinfluencer project as a playful take on the notion of imitation and replication for its reissued and reimagined Gucci Tennis 1977 sneaker.