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Mercedes-Benz USA president: Great culture over strategy any day

Apple CarPlay in a Mercedes-Benz Apple CarPlay in a Mercedes-Benz

 

NEW YORK - As vehicles become more sophisticated, the main differentiating factor for auto brands will be the customer experience, argued the president of Mercedes-Benz USA  June 24 at Forrester Research's Forum for Customer Experience Professionals: "Why Good Is Not Good Enough."