Givenchy throws out the rulebook in lively effort
Posted BySarah JonesOn In Advertising,Featured,Fragrance and personal care,Industry sectors,Marketing,News | No Comments{"ct":"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","iv":"250cd6b58b6a17efc980f458a7df0147","s":"bf07be263bf7550f"}