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Givenchy throws out the rulebook in lively effort

Givenchy Live Irrésistible campaign image; image source Sephora Givenchy Live Irrésistible campaign image; image source Sephora

 

France’s Givenchy Parfums is encouraging consumers to explore the world through a lighthearted lens in the latest campaign for its Live Irrésistible line of scents.