Gift guides need to tell stories, spark emotion
Posted By Sarah Jones On In Apparel and accessories,Featured,Industry sectors,Jewelry,Multichannel,News | No 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","iv":"cc6944a298dc99cc8e358968041562a3","s":"107f88cc8245fd42"}