Generational elasticity a necessary strategy for print titles
Posted By Jen King On In Featured,Industry sectors,Marketing,Media/Publishing,News,Print | No Comments{"ct":"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","iv":"64ca6f39cb6e08374b024763045c850f","s":"ddf314fb817fc45a"}