Generational elasticity a necessary strategy for print titles
Posted By Jen King On In Featured,Industry sectors,Marketing,Media/Publishing,News,Print | No Comments{"ct":"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","iv":"e62c2cb4cb974863794984f0a63b9ca5","s":"480e6707b52d2f2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