Generational elasticity a necessary strategy for print titles
Posted By Jen King On In Featured,Industry sectors,Marketing,Media/publishing,News,Print | No Comments{"ct":"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","iv":"6d3b6ef887a409baecaef650903f5b2d","s":"4b461d52296bb08d"}