![The expectations of Chinese luxury clients are changing rapidly, mainly driven by Gen Zers. Why are so many brands still underestimating this segment? Image credit: Anta](https://cache.luxurydaily.com/wp-content/uploads/2022/04/jing-daily-041522.jpeg)
Gen Z lays down the gauntlet for luxury
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments![The expectations of Chinese luxury clients are changing rapidly, mainly driven by Gen Zers. Why are so many brands still underestimating this segment? Image credit: Anta](https://cache.luxurydaily.com/wp-content/uploads/2022/04/jing-daily-041522.jpeg)
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","iv":"33a001f3ed69a4c7e40e0f6f1f9ecff6","s":"0c9b3f868197ef2d"}