![Gucci has succeeded in courting the increasingly important Gen Z and millennial audience. Image credit: Gucci](https://cache.luxurydaily.com/wp-content/uploads/2019/12/Gucci-gifting-465.jpg)
Ninety percent of Gen Z and millennial consumers buy apparel and accessories from the same fashion and accessories brands, suggesting that, contrary to popular belief, they are actually brand loyal.
Ninety percent of Gen Z and millennial consumers buy apparel and accessories from the same fashion and accessories brands, suggesting that, contrary to popular belief, they are actually brand loyal.