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Gehry, Marino collaborate in ode to Korea for new Louis Vuitton Seoul store

For the soul: The new Louis Vuitton store in Seoul. Image credit: Louis Vuitton For the soul: The new Louis Vuitton store in Seoul. Image credit: Louis Vuitton

 

Louis Vuitton opened a new store in South Korean capital Seoul in a building whose architecture by Frank Gehry and Peter Marino is meant to dazzle equally from the outside and the inside, showcasing the best that the French brand has to offer.