FTC gets serious about misleading influencer marketing
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Legal and privacy,Opinion | No Comments{"ct":"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","iv":"77b1ebf0bb97437e4c6769fd2610f429","s":"81a387a53e711b5b"}