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From mini apps to KOLs: 6 effective luxury marketing campaigns on WeChat
Posted By
a Luxury Daily columnist
On
April 27, 2017 @ 2:00 am
In Advertising,Columns,Featured,Industry sectors,Marketing,News,Opinion |
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This interactive campaign by Montblanc is part of the brand's global collaboration with UNICEF
By
Yiling Pan
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RXup0rhveRcfNKH59zEozcEJ\/NUZ4TsaziY3IiFcATzV9XRrUjjisOqou0RbnW55B0nlBC3NAdA5\/1jZFT+jRxE7HRmYGfepOEXqmpbi9UGyuaoecEGTJL32bNzPpM+uXucYKivbY0HvCQyYpMF81whfV7KLEBjnqq5Kma\/5dhgkep7Rj8zEEXK\/mxL1lWoZKX+NyDOiFMfbc7AWTSyBkvS8FK9TFE1vwnsFCahu6StI5q2gdOfgWFzk8d58ashq3e7GPhd\/RATjymRd9tKb1EFe5R10pIC7G8f4+xHuGijd4meaecyZTgm2V11HjSb\/9+FgC2nUXkqoY7r+mlpUzv8yHLpRbl\/sldvqoPU4AcY797quvlj3xW5KpZ23m3r2H40rDJ7J3fG4yTeSVDTrTk8sF3KXWIZ9aeN0LTA0vLNOlOid6RDb86SGlMHKQ9IDAEfkL9yGWdv7huPtDyyV3qJU1Q\/TP7\/4dw33VZJbBjZqoCcduQiMaK4IX+ZeG0grY3hSQoDxpcKgQH4K8+fo\/91PDOrseQyC\/Bo2cqkLrFpAyyV74wsLNVQfqcSxdUBF5NwcO0Cbm3Ay5Q+t7wwiXzG4UrjCgjXQrCsM3VqiLXakAdMfVKu9dzmNXtYJvrC9lChfLx63moPkyRIsgK6OOewgjwnYVXkGBZkUPaHJ4VDIWikXbNnAf9EW5ZCu\/X2kNh3t+R2+kdLllMAUu2vySQ+7dh7nmOqQ3Jo4g\/W+cGispYBJD5Q8PFaVbfXVH0Epz1iGEvTVc0CRLmQJENRpXjlLMJfT2G5fxatllH0C\/RVVPd\/YgVxLTsdnB+PYtWA\/0iTrsX+ZRikF7kmBO1Vg6gcmNgy0DvvBlvQJIcDrAmubg8N2HItIOW2N7O\/ey2aKIitSZzk3B3QKhOht8Fan+qlEA3sM4YfjxWi1TiweKdIcyBOnTB56swJCegnt6fncY8HXQFl0omTIPcDRgAXiQMWCcyUNAkY8NEukwJUFcWcX1fQHYUxF1WYF0MJkdC1bo7cH8yMcu1tVzb\/1Fwv9TlGgLmmjs8+RoTwev6BeRda5DR29z5psks00B8llahEsNNAI9z\/2Mi8ues3q7olTN7BDQfoTi7+Q1f+qnp9HVLgT\/g5TdoySm6Cjk4E\/kxio9Uw2LmeD\/0SaUtIqS33C41EaFdaN+S5zorjkV4LMWoklyaO220whxQBkAlgPQH2qIauL+JFy350DOwpXo+IQIPk3pdHNQ1qkvh72x6egO+LjoKiFKCSYplTIBaV+u6P7zYwtRB6KBaQaVHtZXyB3EvuECUitk1I34wS\/kXQ7gTC8HM5HpPxFI46zmAEJjVMnMMaEz3cYhICOq8SR4KSF38WzBadH8nGdyJZlcgCJcja2ie5i8DHQWb6p\/WzI8uhbqkEs4UAt7+Et\/QvmsL6BYvB5eO8dHX7iT2aiJ\/zNomuIwi\/xU8O2z7YcHQynNAL+4NR\/VR0DRA7M4s4ShOSeEtEhNu3S2XUpOwrlkkTgWpogqieQQC0Ri175Rm0Q3HTdSZdbApLhU9z+v9SRxgb2GrHR4RNZ3sr9+OFkL4coCeJHTyWpP0srutKPu2HJE3alD9dyJ3MpJJHrvc5pTqqW+7Ir1k9EPtLQY5w2PaEx29yqowOeDBnIRw7X3cnxkEjQnSQ5IpYLGm15rYmqjR3qHEjLQRn\/JTQNqViTH6zEDsO0v4cYPx0oFGUKUIt0NjyKq8zsWvzsNfwF0bcQp4FQRzXWUeEczYzz13RPIhtHL2+qAQfqEIUrB34v\/5kh60hQFymDiYzPoo\/90cwgp5C5FzTGYl9N5ej7Mv3nKydufP\/7PaFYzgA5Q3p+\/D7+UV8TNogYHGIISLyPWo518dnWH0wd4QrY4GVFDTgHeEpkNz99emx51WnDJagVKbIIcDVE+0Lv44jvtlkU1IhDF+IqKgIRekCJc4iGTT+3YOc3oC2xKTdcAoEEoyDWM6XfgwSGPwIvhXdPhP0JyY4cD2364JvLlb+ogsXhl+7w3\/qOTshB2Vz8owcxu7NwECeONPq8X8fEOw9FUzAotomNsthLJt7g3\/py0H7PGV2FjR\/SystF0CWDxv6tXKM0OlwnkYLP17eDLDEgjpVFD7yzdqv1Y9a42qrOhPwGvmxWWr\/XqVlmjww8pwSid8ptigDUlIj2Mi0jXL7fGKuKMhj6iOQ5ob710Hd9OeH8DMxt\/ciwqruMEsyUlq5cFW+f\/N6Hns5J8UohsHrzEX+L+J6CkCtYQNoWDgNdJgNAcTZrHqNJFcWcL4TBaCY91a+WaTgh1ofd+JOQgIHw7d+r3VuQ4TQVYbMB0r+i30+ciscW+IZI1dvacJt+nD6tvxLDyq7O3GO4gvOptB9fvaROsnVqU0f8dFwCbEKdEOr\/eExHCLwUaNNwLLMG0HBUYJCYBx0p62LFdRbCjYY4icIzgzuKUhF2EYr6AdmYs66OqBm\/VewX\/FmyC+ozkK\/1QIKDIEqCSzJeaneZmaZ1srTpxSJEc6ov0qvL1Y7bkAMzDikpvvgunYrlqxMYlcDSJ5UjCOQyekdQtWDTQCjC9yYcVSEYRDdXEb+yrOaQ+w0M579FZu19l7s9bxZChcKjxULqiGcSQewAPIxCc5jlBYpASS1ThUAzOnfyJBETcOBFUcFf42\/RMhFABKW\/HPCTiu8JbZn\/eWjlNakkRglFHDMgIEH5q9mwoxyRVRYnk3Bt4xd6s3xT0db\/oJyp1J2M2CynrvYNFM\/a9xLFZ8SMacNWkf+\/jbzKY6WS0Ny89PprAbEsKHIxSYh4d1JRSoHrXoYWrX9u+lUF5NOS3KEnmU84hnKhHrOEAnn3t4FmxOQVpUdE5M8ef1tZk2HDYSvTm1jDwkRsl+etOr59A1mASisiH3QJSpdNussXR\/\/zwdxi3ipkWQQU6jVnYxusvXGrEQgFhU1DXaY9sRaGqlEAZggFYQQmpZWTjM2W2zmSF8hV+jtg0WDcCX5FJeU7Amdo21ktKuk4J3krtQts\/YSx3LLtH9\/QkeowH66vWC+Ahr3wZwuRhGUqXcgfwC6wq\/hrgct5gzIMhSIBs+i4fMzVoKcHFxmyinn42qi+v0SAXTXQ+sHfUf8M4Cf5qI6B5y+i1Fe0ASAtpNf6Ud3gBTiqBOD7\/08lU44qedq4\/YlyQd8YM1ixvR7aSKbdM8eAgMZZ27+B2Xh+0jFChWS1QUAaO+EXnrsbRmuRrMpuiFK7siXDt4qPwz23A7eORIt1s6jIcQwB\/BCH9O7bxjizF11TsJRn+lUgyonp6BtNf3rrsZKS+w7k2N+Nq+b4GDHW7WPYwitD7oweE6EzK9GQfYX7WxyLBaEl91bn+OBsKLWlKg4IVQf9HcBt8zhRe4WomHxHwOezAFVw33obV4u4BmRdSCEPssByi62\/YWieBVxZA0lTb4+5fsi01kepPx793XZfhKWK\/YYPDbnpImUzdU0onHr2ys\/RqY\/FM62JurfNJlpbC4hoowF0O2V69oKzpXqWP0yD8gUgwOsd1tGlfeHWoLs1CvvyvFMDHsioklOWeQDfNoLT2lffUDKAmrVepWtL8SAg8pCR6Q18qb\/8Nl\/At\/xh2liUB8Ibyc3UV6oja\/b2DHiXKWC0vlnNWX86scm4pd95xMSW4T3VfNfEIyrTAnczKAhrXGqsuewN2rkGOa7rarSJSw+AwF3nxZC1XwW9ttOlCyaBn6ICYIfcDk\/V1f8Joy\/Qm9OGUqAxvNmJCHw+lfhrrj\/slmheIEjC8wEAoBkIj\/2g1AgEV3qlGeHIg9Tw+2gm0YJC2Y6ncsniRwtpAJZx8qDRgvBCQjVwlnasrYUmPhelaNABn8xUlpUOxLHLb2a1iFb13i4WBRU1c4uKtiNiFDUBfjtxg5K4JbsJGLcKljMAzlNUG5owguLAN9dwby\/NrfBiJ6Bjo4rTUkVcHrlC3O67xUP3vFht9ovFr1yf\/mChHpB5msOD0JygNt6N+mca30XgCcI0ZXkuISjuFnHIZjKKM5g3Ax67vqvswXne5ZHrZBgvbvgcKFLcx2LHrpTIpcHg4xakXLoTHzGeXtB1E+\/hic\/hsC87caICfwnPD978fpOWIvVkft3OOCmYgO3WekKd7xDZaWAbmhT5BuZ3TIjtg2sf1Ez5Y2FwF1gtkbj0WRC7yK+5m1H9Z3koP2Mphk0B88+NoiKykVWSNNJTxgbR+qDob9cW\/7NbkkBaAkBv5CLCe6oroimj2\/uB3gDdaFOTaeAPASRFO4U35hirioDid0\/XiHat5KQyHstfggMguid6VnSQWf+s1nCbWYSsb6LRrIEpgSqxX+M5DPnn\/TKp89EvIjjhmHD6RE273\/2h5LGfNMYsopV3CQFpLmWAomKVN6DxvU\/NCnjf\/yXHLbLT1iJF4wGX9inAbjkWnFc9I48rybh21hA1J+vPmdgAUQB3nm+87gRpAw2NrmRefSfOGqz5woeEg7E6\/V1GEQQogKrQilBUwjmv3FKw2OqtkRag\/ZFeeB\/L+Q2BUl3S3METMTth4s0F9sPev\/v6p7uMPuODG\/Piwxz9pRFUss8JXa4S90ptCM2mSYTS2ozE2YVR6ahQeIc0nm\/hDh4y4FqtFS9PRJ7G0OgEtdkQaMvmFsvguGe8rvshBEAByC0TuUPKx+a4ADZ9d\/xSb7XnCrRlTxy6B6BmVA6zpipB0e5oVK7vHICtyOkbhDsdYpnuV5r5GtEblzg+QNP42bNgPkxTognE5amNQcz\/sg95bwFTchKq8pMyOXSVzcD9e6M\/3+6f05M42MdfOvpVyH39MWi0ORblnlmWhto7D4xl2VBJvLoZh7CwJCBYVETZ6HcQFdZ1Vmfr2s8dr0HMECQZkxskSWItLepqbMtjMXjR4KqPbl\/Avnmq3iSAb1HN5yNwlqAxGBWMNpsWfzLLjoZ3OzLKS8jHCgMV+xl8IhSVFAZaAaDmD\/ztUS56jWiiUKff+4g\/Q3D5Yjfh6KupIDg9lvQyn+X7DTbgRXqSANztFMgbRIiBUinGcj+pCo6EPTg4tZZwCopuxNbKLuqHXG8fYG81EA\/MoicN14Ksh4nyhzW5e0+gBUeYub9igU5dw9R7gLroMrOt3a3G\/hMjwa2gZyuJK+P3ULHhZDjDd4elzWXHCWSMnz01sk0kMxgFgQ9BKuDVpLbiLYTDIGk+Q3Nl02cMX14HkjjoixqgfWahDcFuhYCIuORgTTRSk9LDBkcQaYw45AJHN9Hhd2oj\/6viXVjqa\/SBG\/fMwezAUGupx+oQs3iQZxOsMBwRGJTCJOAyfQXpQLMRAAkpRVyW+O\/aFxNgTd87l2Oigh4pzaAhPlYfVSKcU6zp\/Kdip\/dscbiSkJdAOkD2+BUNXgnLLunu5wnv6iXWRx3M7c99XEjQZEnc86Cikzu1PVuKOtGe8p1dRtLmDXB1D5kJsbcqNuNKjXHb13rGHAo6qCwPo\/bfQAD5Ks636HM0yW19n6IZXV6XQNVp8Jd5Bcf420Z6HO84bv9OETQ2n4\/jH3T3v\/sIrlNq3uIlp6WczFL+hSb6lMVrk8j\/et436i8y+fqDdna0eDiecSwceJIqudHmvvwSlHuNBhzwzcQxluAaoPsAeemYKxlf\/SfCENVDw5BjAorIdP9SStryZveF1UOIaTR8QSQckZzKiQY8cjVII4C7EyO+Thm8RrIeF5+uW\/Wu\/8gY0GnGx8h9f6dh8CQqlbu1kD8e9zCOWZZCRL+agsPQOSHVrS4cWXaKwhie8\/CT0wE54WtGf9HV5jzH\/QoIhXmSWRZOiNgjeFk44gUnjTqpo0md\/fAY51SbxYywKIMuy30B0Xxn7wFD+C7snmrsdBuoeJ0VPTIr5L0AhlbK3mcJx2Dx6kRXWZ8i6hUVcXCd2TOVnb4rk5DEzBIZEFdSQUiWPdAW\/o6sugiuOxhbUoKzAPEDcJ+Yb\/sRxOoktjkxEDVaRuOcyqlra6R4S69MKoRzON8z0GABsBiNTmFESqv05TdiwPYHo081t5Pisgb21irOq5LvpL8CBz4x\/MCGWIWVvobaR6Nm4hLtX5nfWkdLsjW3Ujje5f5PTCBAoiF0Ycgy7FAeGXi2xVAf8Hpjp4UtNbqmxavhJsxOcFFqIyH4AIOnWLw8NOsRQsGTMCNfRD9CITjZV+a7RHKOsEnvapSamo90cJm\/yl3e1OsaMIun1RLMSqzgbPGRwolgFOGtRNxoB6q+gZB36hVBymTR\/AnBT9kE9qdjC1gKmmW9szJgw0CvPnJeyokj8skSCm9m\/aHzuYTekKgQYvSHVMS2hacErxF3da8eLFAqfenua3NYwFgvGfVmEyShbsxIC0gx8\/J87Da1Gpp5Fhd8MmUGbH8CK6Y9G9XTPE7hpUPtp16JZuzGk4esRYz66KwyiX5I3FHvaTE85V9gcPQ6q5p5bd49hnYzmc6EoFzM9Aix5tVVh+jhRgkMhBNhN4kqFLIii0ZQdwlhZztp8UPqYDl4W4rSoPwkTVYSXNfQ9ciT\/J9UQiw73d4TwqgXCI3FTCIcKlIPH9MAkvi2x6Epjny64x7JN+G\/xg0qxza6jFJqdPtHS6OrJuRyoVyWl80n8vBjzCYA=","iv":"0229d306d8b50ac666bc39a1ffe3164b","s":"5e6ca065f88eb5e1"}