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From consumers to creators, a manifesto of a Young Chinese shopper today

Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail | No Comments
Sophia Jin, a young consumer who has shifted in her consumption to the role of active brand co-creator. Image credit: Chenxi Li/Jing Daily Sophia Jin, a young consumer who has shifted in her consumption to the role of active brand co-creator. Image credit: Chenxi Li/Jing Daily

 

By Ruonan Zheng