![Creed's Millésime Impérial, a salty-sweet mix of citrus and musk, is considered the gold standard in fragrance. Image credit: Creed](https://cache.luxurydaily.com/wp-content/uploads/2020/02/Creed-Millésime-Impérial.jpeg)
In yet another family-owned luxury business conceding control, French fragrance brand Creed has sold a majority stake in the company to U.S. investment manager BlackRock’s private equity unit.
In yet another family-owned luxury business conceding control, French fragrance brand Creed has sold a majority stake in the company to U.S. investment manager BlackRock’s private equity unit.