Tierney Wilson is senior vice president and general manager of January Consulting.
Four ways prestige brands can thrive in today’s market
Posted By a Luxury Daily columnist On In Advertising,Columns,Featured,Industry sectors,Marketing,News,Opinion | No Comments{"ct":"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","iv":"01c1bd4b2b9dfc4d29e8909c5cd91132","s":"0f363c90b8cb0ae4"}