At the end of every marketing campaign, regardless of channel, is the age-old question of, “Was it successful?”
Four lessons mobile marketers can learn from auto racing
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"ZuS8pO7aNws1889SmUUw7U0YNAT0SzEXt8MRFX+CP1H7bqGTAWAJ0aGqL9Mr0v985\/H80+2aLhK7YzSIbY\/FpL3svyHv\/lsHDVXQYn\/J0X3pGasQodvGCtGb9mJoPVVhiyAj1cKoSclgiMtkS+JVrgZyqJzNFlvnBguR734\/Z32jjYTXCwChoV1a6Ef6CLfzS7yR\/hFzhBzdikoVLOVzLnMk92VVwlbYomBVUWkI6\/7huzqnj55R\/a6HuVtud62a2D865eqVSuDTfZ+CF5IDwi1e1FkUtMrSEoquPxCSqLR7XhAn32OqLXVaxz+A9l0uVskC7jznwBYwSZTG0Cf1GRwQOH\/g5Ep4fDitfn04R5UtSAkbK5Hzu\/rMgV1Gnms0uKS\/Q9AcWy3qgsi62iKKdI+p\/H9hfsCfDi6MU7hC7YpzvlAVGZsBCcSLMCJv5WIB9drkDsWv2j8OEsgAz1L7nlcQn1xur8bN88nNrsvDdxb\/48tqYqPCtVFEhug7AyTgQctMWoxZI\/1uKsF\/FBr8iviKDp5X5FFf9fBBN67\/TrxS3QkvnhKrQFSIGniHiaUY8Z6lDc8qczFkT1ApIGswc0uvxYW0UnOftwL43W0eW\/hBxxWqacbqBjhlOwLKXDFrmUQBmw83HNQ3uS7usNvrGU+cCVY65BpasPUIriye4t0IC5InxCjrsmAmjkdIS6jj8FEq\/w+1mnx5Lpa4SUbmpoOXp6cICwM0rT1m+7LMX+3tfL5BDVGh1O9QxAAJknz3rrUta+EEOhN1wMNDN5c9GG+0xs5uozka+i0W8DXQUPNwTtDvPw7ubxIg53FmiOvoN\/TBFCKKMdQjnsbK4jJWSsfBYhtDiYTSS4cYi2+bxsYse51YilH9IZP+dSXOPIeCUc4XNAbEXWQjmcKHO++DNuWWRZvcAK9S4HUGWblOJtj5cz+r\/6d2OL639hOqIijrbHzIV3jNYSiaDLsjDZZk6KkuxtoxqMFrRPHqS39x\/eMS7sW4aBj562QStUn6Elc5NfZJBbJ2JSO+RQDgfNmInQVSDpYhvXvrdcm2NIqUbNcs202vISuK8eiLmTUua3mEVtWaYehq5YDMjW1rNxIRdf3PGmDC6r1PTo9OD1GqwXPPY+AILTig9RpQHxHAXYP\/rG+M8Ij8AiC6\/AUxsvCV\/xDaTxxCpwcK9fASTvq0vOIZTMkIE6tndXR+94PgdJpXIfKffBRs5085StKkrx8CcubhyqiyY1KBTeSNiEiEMYeW7F9yBHQJZQf9mIxB55n3NlzkWPx6vXJ9Miv9CxieUneHlr1uZCpLZdZrtN\/bosHN31b8uHtLtzebxLw\/ZyobiHAwb+TTWG2KZHo0UDWYLUxudnlYpIWLfFWKSu6gSmV\/Pljn9EPnYi4TDvpi1A82Jhq+kiDvDsOOUdTuulhh+EaZU59TKq+c9hzY2muRQRK2O6vwaBD0W6Lg2tU4qnh6klpbnvxugO45ihAd4zUxCvvkPQiUR7CkoyBEAWfyYFG5mQ6Qaqbs2BROHVw3bURMPLVPNE6nXaxX2yZ8D2EsDuF3ATcvIlWXWMWOfJnBTPLiM+MT5tPjLqS0FYUHdOYWVNhn23OOEbjE5kiW2q0WScYzWKd7w+BzycmxLtjKy5BSYYMYKL4osRXjUvBwfQtFQ6K\/3Mv8z9CaedpWHbXMFt42Z+LYFIzEwzDm\/5T3Q3IVbaJ8mhO1gAHxK1lRR14+dW5zDImq+Colmob6G9pVVkkLSXU6IB62gMDAKTdsBSDjs2Qh7J\/WfD1QDu2MSWEfTlYVSgNl21nz4wo62e9fC5lWVan1YSOepOi4YUOtDZEAdFyprkj8oFZl3ktlDpzu03Hy6lcdZAJUIlxXhvSTRSwhE7z7iY0kihT\/QJO9NkNxSM8nU2xenKUJtFu4P97BMwHxa5vGvpF3xrAYHyjdm4tPZd+n+LQWOTmxAa5vfjoMN5AQpp70RHc1vu0DBuGVGy3zwGYeVdMOG6nPtiIa50\/wWS3rgYFzf0t74lsQUhX5OFapsOuPxuuzHnipkbySWN3wXLwYo4Nc1Dt8ADVSWoRR+iFjHDzTxBUc2YWXuJCxjLZms4PFbLc+Vp6drlh1hgtyooBc\/1zNJIYtv42yjbE5PLaVb1f7Af5EgxUgZcl1bVu57d0aZjZG7bocW5k3SxmlD\/Vfv48GnQNEybZcibiGuhf3jSzZKD7ScdyAYyo8oebyrSPMFWKg1jlJkK3zq8LbkBu+P+OI5S1RexqsfybSvcUz1b2ccSY7BhLZ2n8QVMJSr1ewPmKarnGq\/jgF6fFS8mzdYtTIH9ZD2pO5En0z5mERx9bPgkAf+FjKTTBmf715mvzMBQPsYBG3scttHHOZT8tDeAB4RNtJNMIZIO4h0s6uWRx4sV\/+lBJWI1USSU7d2YqrDZ7uN3glhYpKMUUfAnnTh0yce9L9dyfh04wWAafmWdJctmq3DzZeJHTGTn52avNuRjTFouge93hj\/zROYgIXV6VhnhtN1HMvEoxqH\/Old9Qddw605jZVLuGEuMtS0D0GnEClPf6O\/fQs8YQh+WDIf9cLhFQvrw1Of5Gw76n\/h965Be4P6svJGOids4COPhuA4s+PNihXSFeuzt2D8crDq04i9n1dca3Ryg9uqbwp584CoUpfRnrIqfqwfJpRQPBrBdvunw\/+PjaaQvpeEJNzs1+h6nQ4\/sH+7rG0AiC5RQ8wlxfaTjVYEXSwmZHBWgIGva50nV3AOxJGRRpp+JZY3Pwn4nb6epp\/Q+JT\/78F4T3ITyBPEuUkjaSB\/0rr+4dtZ+nm+olpTlOSwUWGTUGqgGu8Ubv6yUjpENM+QqpYTZ3PRUyJ0WlQYq2Jdy82N0ONVp6MFWousKCnynuBc2MOrMH44Ub87M\/hJefCdfzK6VbOyoBvlbFE54cgETA7mj1PkQWVZRmu7NlIDcgmImGaQDzy7AmqOiYMDa1MnGR7VM6SCwo1bdJw032\/d9NozHsMano8H5XauxUkecSPUcGOTK77HU0zX7JKK1EN\/\/5TVj\/lAdc0sJN4bRgFCfSNH7I3srM1rWJGjEzLfTqwcfspVZv8CRCgYuDpJScNXFGaBjwNQb4Z5etD\/uYVZG9ektH9dax4y\/4+zG3hM04X+hPng\/yoRNIPnVPNoo+Gslj4Qs4Ka3C5mmTAf711X\/Coabmgxia5Pom0La4bfF42Rc8rCzhUGL2NUAmR0Gr++w8cr8J1GCd28rXGO0ZwdBuXldRwSUNPDTSfWi7+e9NXq48rw4R8HnYoHSht27sY64YghCINv04lp7dLtAd2pcqPZDb\/TTL9+1MmrrjpdXDTo0LtkIB7uS1kVEerxqTQB3AgZfoKd3x0BIfHZHxPgti\/pPIfjfBOu\/TelY983llxBritWUntpssr0G6qlr+AaXwl6Au\/mLgV3f4A8Vz4zc\/FZ2kcB1iemxNyMH+fMtP1iLyERuZPaehntscOuv3NNDKa3CE\/0YuYbabT\/dYoCwjQ9JKLhBcSMTDgjrUkWTS86cgkDJ2GB2Lt45fBMhU34SGteTbqV9+RxwcJ\/6oRwIqNU\/3ry+8OPy3PxKHuiIC0eaQ0INWn1UrHMYcaq\/KXPV\/i7NjKsS8ztI+mqURM72xaijeI9\/wcop3aeDkSx71Pyto9al577Tt1Qh49TfYw4lPMJe1wyS+Z\/Q8B40H1lZh05ponYZedfDK2Kg0wfLiACWDdMo0mChK83d9\/J\/Ha8mrA6oDBSDkysSQN1YLX9WofpQ4RSKRASWDzsAgiVbkavrvq8dsDKW20ioizF1ye4RsliGUoFEwJ2HcPMWt8gCRDifJSqbDK\/mwxkdgwVisG687PK2ryUdyKjtHJcGPzAlUMPfZQmTR0GR6QBHK5OLa3NLuTsjUJxuNKUkOL0w80X8\/YI3zNpcR1j3IjW7Zvs6Fpu+5W8P\/4Inzxa861pk0BLnz6qdR6iPmVEECESg7wnHFVv+lnXVr4sRdiP0GjCo+cYhsQFFqSSTGDk38xTXGvv+\/VW0Pg6qKjQ7faytfc2WuIU1I4e6Ads9VXmMEHPdHBVPYlJPuuTe3k\/xpBsn1ycmK\/BG+iaIhLnP2P\/oG7slPVbMedh+2DBaBtDgrxeMc9ob6yXmQ0GOvxw0zTeLyeM9Wv1QwpxAj307F2BOTxU24T6EIQbns0CEtTq6Jmy+jaFWlDo0\/3fqigqkKeD9wU56UEqZo\/x8crVqYCsTA+HS3bJcpxzDVBsPmUpYsl1ZkufjLvfxPBbYObtIOg7oK7ouFu7t5f1x0L582b7+n\/3AK9wx\/owK5lqsYuTbBrUHDYZuR\/gmLpA6bPiCe162IWwSAfz\/ECOghovpqJ5W4cJjX3sGnTheSKHQd62tvxTxn\/WQwEqgrlN3dmV0jgRiNGXyeeSIS4mH7VidYW\/VXTwoQo4B+JCFXpGCYIW8NRKDJMljlaEP0VvEL\/wYxfEnXneTXqPAtG3aIgJ0\/leUf\/qT9kvWGqiUe\/GqmanzNA3h9kskoi7Cdr+YMqUG5NQdRxRFM1eLRPvkkDmL8Iqu1cX8KQBPk3dLHyTZ5JyDnQ5WCvEAgzjCvdjGEK6VtVO5tyaKpdqC71XkK541g7GQQ5DxrsKII2tVdPOhtqrIrAZUVnl4lM6cqGLCXj6\/uV7+8cQCQYX13u4HQr\/Mmc4S1Bk\/5K4XV8M+IcCWx5mnZ4M70Z9eE+h0Yju6Wcb2dTtVlOHx60K4Y8pKxJHPWRD6GhXqcaDFLey8aT+ScnF+SQuQAPEmK7WZNSDaSnXu0OEr6VIl\/n6xjeovxcjL9wL8oe15wr8vI6s9gzYthRAIKHHPPU40BhPoVJmKs3KJB0nW4q\/fmdt3LQtT90tmjgckX5NGSM4PVnZTZmJeZlAPqWIWZScjoGvXrhLGUZHJUOGDUClpmMBVkWwnYCov6LaajDDzqMEYkJJt9v+9iJMb5B8aWoBD0LVebhocXvGJ03YvAXs1bz+ojKNO4TjmRrQIKr8XPrHINpvZW4GSVNjMNFnmmsAeGq5gk0B4NWATTmXsvFhLA+qUHX+2IF0XLIapaVgt4pPGds8kieIqLkXKDA3y9ozP\/ht76MA+7APdQ2tJXZzHNGTFccS7U4VGPipjb0EYkPK9Tdeve0s6iGXsjVMUSk9z8heoYlS8x9b+kpeLde\/teI1Yf8ieV01IKkZdNq1lbVgoYFmzCr3eRpL1y8BPMAVjFiEx+935BFz2D2ylMNJ+Lu8RuWlnt4WfphLjUUz5DoTD57SxwkEK\/m0HeLg3MggMSbfnP9yY2Oi2mqQmvmVv1UZ7d2Gi1ljOM+QdTmvZ\/NlImWPVKoJNqE3\/wTFjGPyGk2Ym6BTNCCN8UMKcCYRLrXcnFKRKgV4eCSz\/Qt\/a6AMGGtvTG9OwY1pViU8O5bFU50F5EcezQAp23imJacc6yMaAZBZMvmL20mW1WwCquynb\/4TrnNnsTqCwYLs9ATW+eW4fJXJWpKm5fNr0EOHgvjIdMfBazDfU4hYK70UFheyHq6KIaT5eTaJvPVvbFR8JB4ZytqTNr1L7gd1e1Vil\/groXCy4J4iwe3RdGBd2vrzB6Cxav+dQAmU4Xhqyn1HSI2k\/0tLGPG\/tyYy6B8fsLloDyhLzRW4HjPnveqNOADXbI8k9r8LHrjj5Va98ojklC+oAL48bdoj87yFGgrCSKMD82A1NHIz6+RleAV+fKv+Uo\/XFZeZ7SSlUmG46GYb2zL4lezwemfiytBn9DYqsa003UG9nSyBYdGNEgCAOh8saPh\/HqzzIk+mtBraoC9iwJ8C40FUzJmeqJIyLaRf7O66Z0kfF1oK+uWEMYrgT\/gaQY4SRGRRxklcRv5WhHY3DTXkWCI97Mh07BohqiDY0sm3GX1Tx5b5TRsZE0Ei1+Buatk9GWHQle\/89HSSBPlc\/WrJnB8qJOWulhBg\/Dj\/6rnzkLr5\/zr615Akr2SjUHYx6rikKTjDKeUMbF79eM5Bnwlf3DkK7yjTdwhrwBU2D+LPFYMgfR7QXuEb0YZ7ZfGZVLIiEPTM+XCjecxIKRQAoYiF7ex2quyE9VUpmvVMK69fJX\/49yfQZHGmjUkir+imq5ZvZzKG\/UwD6x8Zl3WwvbtF0EO3ZurG6xARfiCc\/N16MH1nBSTPE8bTq5E2AkASCUWIyiK21o1csZoi1fbROWTWMKH2imHyVUB7ypgLRbWQ8TWSLEtjh6tcvsynjBiSvUw8KCBEQXBDwsiyN3GKMoRLi1i1B066VH1BVsQ9RtLs7sqV8h+H6DHuLwOF1NQeUA7jTwEmqPKyfw8hpw2vVvkVE+CSA7YH1J4MUcA78kD2vzCXwTkxWM20fycR1rWd2z6FigA6m20O3aVsRRSmgipthIT2MEv452P6MaOqi1yN6ow+xnrX5TcfCvJGUhJFKFHfcIie3GPp53C0eUF\/lTMcGQTYMe8oHob81tIm4d\/oh6IJciz6JpXCh7XJSNw\/ulS26k0C\/waNUwLa281\/wiGwarth8cNMaO1FiXrB6AHbyU+bLds1X2oU4kyphQbY9NrYTKphCZSJ3gbNyIjQ4suN2aQZ4S1DtcNZ15sKOq3PiJDJhHN5TKocgpTDq7ZkotQsD2hXQadIuLKOEXuOH9\/RQjuIB\/quD8tiZzdVVkusOHa7skYJbflc2VyMx9jim2TvYdLWcPoxR\/HIwhtfCMU8MAMJvhq3eTNUoF9D5I2Z7cRRskKOoPkdrne+7vPfWwLVae7dV9MNTG1U0zgnXY0YZLg6pRT6ve90no8QDe1h83EDznkL0aqQu85Cl6LL7ZmgVAnnAQ4\/iiygrl9lLn97d+B7xZh7iPxPdvoAqxekwXCxe9MV3kgL6CZ3+OfQd4zVEYdBKc8vBwEXoiaKSZB6dgbgBUJyItjkXJobwmDTVLe6i2a5vL2TRyvndGDptwybnn7v8KY\/dmsY49ng3f8o6LcLhtvAsjSwB4Iwe8\/1m0EL3bGojEY2NLdB0lR4EkcnjZCLoRngYnxuOc6ywcVgcQpyPxZFr84wTI1kd3Nh9tHFUP8yMEYzYnQ+lL58RjVd9fhM3qKruXoNQQlGyIas4bL8\/53sNo77xy4DzunxBIrcqMiHwfpqzBQgXoU+5D08sGtHCAXInT5se2btAa9mCYOlt50mWK3DTJ\/49Hlt+gZnmgQcv3WQQi2dNGAlzyad3GKUw6MlysOAKfMS8H+6sW\/bdajGolbK+u2VcUUMFMnnZUP6VGzMAfqOQV1zDGYNPPUDsxz8P9pYIxg3Z9rpsNyyRE9m5X3mto94sCpTHp8WCufuEGsMNLqL7jyhgxeJFa9Zh1Y7Vs\/CYQbR850ivaNp\/uH5Ho\/CGFYSWerPO6YdOPClTBDzbqJ3X89zA1Aaant++E12M7u7riGJscY78LA7yjY+2kTFTG4gWtBJ3P2HXEF0AhP","iv":"bfaf5527fc8feeb7de53cb5d6f95976e","s":"6ce83fdb747ac94c"}