At the end of every marketing campaign, regardless of channel, is the age-old question of, “Was it successful?”
Four lessons mobile marketers can learn from auto racing
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"b8a3b50d72e32acce0aec4e75587ffea","s":"2d158db466e687a0"}