Marketing's role is in trouble at organizations if it does not grow its scope and accountability. Image credit: Forrester Research
Forrester Research: 2020 marketing trends
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing,News,Research | No 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","iv":"56fed6c03c466e2c277c21d0c4e0729d","s":"4952b23e4a39c54b"}