Former advertiser offers up 5 improvements to make on the buy side
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"4516e5d135e85dd440c8cdf85146fe9f","s":"9234f081a1a1ebcb"}