David Galante is vice president of mobile products at Emarsys
Forgetting user engagement during app development leads to failure
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"bc55e5f91ab86a6f0483bc472a6b1ed4","s":"c111e57c3976efd3"}