Omega is creative with its partnerships and retail channels, as the New York pop-up store with watch enthusiast site Hodinkee showed. Image credit: Omega
For luxury watch brands, balancing ecommerce with retail can prove a challenge
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Jewelry,Retail | No 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XTixK2QyPu9yt8bErimvJK2hlaCZNI34X0nbarhlx7Uuhw7wXqBEqmZ3jUmC2VmANrCNXyPaqmz2YWm45m7WqWIZPsG92Eh3c0yC1+FkSdJFMFAqtBDa+znMt\/tP2K9sGJf3gM1zd9919uKB4NCwWO4zCOKddvQL3fD12MTzD58qZVc2r+FjdSh4SFjv5oCl+2As2ZjpI2c2Bu2+2KaPoydUyKShHXnSAW2gEh7m\/3Pzjad9igVP1dedRrkfZCYCZVl6MU7UmwJsAoGUQ4IxBjbDIxYSr\/lS9XzeOvUi39SLgTNAXJlXmuYP3ZvDsF\/uAOZBe6Q\/G+3AMlECK+WfpAUhbdhOsMcuMoOhQY0VWlIavv4EYFqlom5IcR\/TX\/wx\/qjh1JYS7EmmBODlHE6Vh+HiRnWsCDFFmeqXalL8ss\/deJ29jGAbrqdOVYimTLKao79oAlqZSb6\/e0ARa5lRRqpdXDGfpBd77wQiHj2QITWEnpR1+8eRUpHzrwMbYMGdQt13u1\/QGVBUT9rJ3t8gpMWBbSCZi6k5MA0\/PpejN3rGXiigUMRDvlhF+Lb2EKE6g+FDBwHvAd0t9tlr11\/lsZ4Z30UzwJ13O1pWsErS1DhsP8BlnEP7X7i6Lzc5Rnk4JSy36gw11btbrDxVhePyaCenSr6YXkHIY8YXUzLbhHjq7aqonFP2IjQjL4nthi9sZMxBswjqfExkECfmWksw9meqPN9GdhLe0pJL1WHz9v2mgJL2ReiX8bPOgmG\/Cj3oMZun58Qj56dyCEQe+51xAX+9aCzeLFhwNQt8Ts4CRC5VQ9J\/jAvGwPM2dMKHfaFuNOAxNt68I3nKczoDXSc+PQwRuGnQspDetRMAegs5IoOQIGxHiA8RcgHUo\/mzz41V5pRhCBlV2IZS7wTsXN3RUnf9rA4Xsn7mR9xXjAu3BBaTRL3AL4dG4upc3Pq+Wn+taPIXkD\/nZjvT0hlT9ydzPc5GzexLRcJV2Fz6iRqt05leY1SmqeUjnD4JFNhAE9\/PB2nr+zo9giuSIK0ClGUkhbioIZECTnVaiMCBpq+215O2H\/eWOIe61S4n+C+Xw4pqW7aWv25GwfQnrOdP2CK8+DeL0hHVHX+1jCvqsEeG4GN3NFlnzv4cg0aPPL5Doaz8tREMR51Za+OoDluKFNOrFBKlg4TxYCaZSLC9\/Q3ERzGGLW7LlDyTfGtvfjUFinBZRSgo6qAPufhDebTbe7NC5UCsRHXMiMt40AuXBNVQvj7RBQkjV7xLGV1W76NCIvtY6CG5nIDu+NtbZ4RVsaq4\/ZrrnKlKSMmUnI88ydohTuAnYSy21QarcU4SxqTp67Xeg0k+kwph+B4OTvXdR0oyY65sPyidTO\/Q8sQ0MjoJ8\/ciwV8A9D+hdX18w7trToDicEl+JCWgNSqcU19lUsVGhtFJJNIu3JMtGU9fdoC3xSjn1ACDxkWd+UmODsh7HAyXokQsOnTxfWSvSHqqj89CXkXK4fLohuh2gs1Sh9wIA0kQJdor2oWQmGk4j7O1u5YanXn2ia7I8q4xiZY+KpVYABIdo2DPDeE+Fuwy2HFYpoFyIfVTM+JvxX+LzfUcMdeI7VqyjF\/pQDViJ7vfH4O4E9IfXMChlDJa2ERqJFhy\/BcDL\/FMl+p5a6Uo0YSDV88fDZdi7ERzlT1VXXT7kQlbwXvvbdzjOj4c2o5u+d6PuoTu8kGmxbmgWnoBN5B5I54XJFlaDsHHzJYUvpTE4Z+wpzYzp5LeK4INGnoK5QdAgMKNap6aoxjtoSHJ3knwHdphtB6CBOn896KfTbb4+etd2A+2qOtcqRk0j75I5HAFZEkPe4UugzkDlmOk9SgVjpNHbz9vFUFpIoTFcTVVihFESEszFgRs746T6cpz8XqRXgySfQia+CdDmaB5N39KJp6dVe\/jlv9QTWhql1TgL83287oF8P+p652SE1jMTVd8MOXHfSKypabaINwPbYrXM61d0hrkWkHKSwTa06stLyGQA4\/YpcvB4AJHv+uzQavGuEAGPrUY8uts+PX0fPmiXivniPCigyl34GHrCJD2E1qCgTvgLzMZ6uIuutfMNg\/B0eemmTckBVaX6azVfs9e++5A2rZh0v+2U\/9vaAxtDSaxXPIzundpcP31KrCdzC9U+vXytgamwuL6bCFwcZ+riwfgfGyoYPhD\/z2BIdbeQIPatxfv6k51TAQKvQwiBM+5U4e\/YpUzWcQ+0mts+nXnwopbvBy1If2mjEtebBYT\/IWwVNbKyo2YCqZQ2s8lIdP9uiT7EsZlvUjY2EKi7F7H8sumevIZViWaCc89qPucEYs1Ugl7979jmOyr951K5ckW3HZ1SzhINqz7XN6DMXhbmS6nIauESFHGMxbMdQA\/7AAmxZbqN3bbf08OwyKxWggjlGixNNMQg1wNHAER3NYY8qwEatkQbwJzcNRSRMm2HlkMJJ4waOyzf9fwT+5d0Xjd4+e39kiovWA3gneWr2teQE4ssq85L\/8WjoSDY5jRaYimwnbsUZgJDnu4VSnJNDliikh9358wZbJ5NOfZOUmtWlZwaCbUpy0jPRsOehCz20F6vLZbnK0obtyQtDJLcFjt4sp0tVoFaXLiNQQc8\/vBxmpz7klBFxGEVc8kKcN2HMr4nESPFXe1eU2Sv9ZbEikBQEO4TH3TXa1of2X1\/nyMAeofObguvnkVhctaZfhfgq5asgc\/3AbsFRxanMuqYcaj7Om3UyFyloctf23dHx6Nh2T2z5Tq0bRkPw9Abg12fU4CWk19U1vO333FqMPl07InfblKFCvVobaG\/yQxTAsx0XH2IDRGVpnWwomxGBI3QMBSdvbF8CYX4SMIoB63Yw1a0LOp9ZNLgg+asFV+Pg9DwBG9Z0hM2y3n06Yl00cVvFPLEzdrgoQHshCBFGJacLZE3li9bGKOf0ivKidg9rRrHEGyr3mHPnZrkV3I3Z7gy08sYvJQakONTt3d3lc69CAIXlmoCWc7Jp+4F61GhdPZRQ0XQtWPetfl1l\/oAEsCXuSubWlY+\/A36gTQSFDKMNOYLuZhaUPUmXo8MQ2jBtkqiENPSuNgLhrRoj61dihaHtB34EU8QphSd1VohrUYQKHrKpK7\/RGm5bNt3m0\/VmC+\/bCsSN\/OxGCOZb1WXFTjyWBEsbGyZL8kkTaU9MskT0mXfTOCNB1NEdASSya+KzbsBaLZ4qPpqLdIk6gYSREGTTVQv7Gni1+Tt1O9YB7obSIUgFa+BMQ5f9wDKIbp+1cdtrEleXf51XmIY7mP9mbzyJNh71etmmO1pt96kbI9EBMt5poGQ8vbdDI2BD8BDpYmIpMg9N\/QRJitH+e13aTzOFGhkyEGRR3PdsbDV9aLUsoHmyeiQjV9TPbSaLMBSVotzELjS+f0xx4AT1e2V\/CwU2kZE9mteHNoSoNOKM2L9Tx6m+JxhIJeL\/Zlgix3pVFveLT7LVMn8UsWTjWIJBv1HmVZ4HfMPMxRKd2gapuPp\/vVNMw24rJM5L6loTcQFcQCgboe7nVVtIvhqQf+hj+8q+5AtTuOZoYLsWLwi\/Wsgp+VQRjwSH7PAtWA6b9sRux7V74k9P2KHqWGWLPWMp98KFkHq6dFteBrkPHa30zkDUKTsdvDKOqu9xmJa3Fca9VR6ao7qPFIgVHxn3idgsFqpwOzbbHQqxokR6ldrXUa1ZdN5kW0usg8mzVt06wV340IsBrTxVfrF3xkHhI3o0NLcaGN5r8oKczzfkT3q9Zckz46nNgNB4xk+yOKlLR5bNLe5S0phOUPXJa\/OACp7invMtPQGlkWc1pbLHZVYmWPfrFazYvdDm0XEAM2ODbpXtDXtU\/\/CJEL80ylf+o4zdMybPUisovd2+HYbFJBTSE+cZJ4cpu7FDpytfgK7gHQmVllbD3FEJht2wnZ0B2nfqYB5y7lRvgzQ+n+xuWhqkOVuroR7L\/TPSy33mhLaTYy33uAJ+RneyApEo5IOwJTdls5gdss9orswytpMcvdUG1hN1rOPHBaXpJv6RHtLQimup8zgz8WTlowtP8kkN1yH7I7rCJXWmo7CfUHaIdxpzgFe84994ixPszSsID9uNkkDjMTqaU+R28IxCI7ryXnkzJ0AT0GUpcPLobJOhMT2SU1UYRovHgD1yxONSRNYR7kKA9heqW7dSgPpUgiRO\/UzJVwxaAKkDqQTEPGBh7W7wLUsMGQTF8N3Gn5cfN6xf5ttVgCJw5MvzAe7fHWewvIk\/r\/Tcv+irxRMGegPoLAMg9aXywhDSaY9H7hgO1B9Xy6YG8vUIlh8z4tSmdBh2Sa1cqjtNMvXKE3y62UR6aUkhxB2H8fB\/TPdoFOK3S+tuRHYhhfqO0r5zkbIYMKCe7y2Va0klYuZS3twwrZyPmf+4sIWe7ZlABL8MkUzKx+\/gZ1EYzOYuQa5OOJeU97bULrzDX3fhumTh184m1\/ZgTqzj3YfjZiYE3DKxQx8herWKJ+HgMei0vulZF1jcawhN3JXNbD2iso8NNoM4H4T1XQLrK8lMubXoncR6knd9v0XcWhu3vNZtW3jvbWy6ynXDOnI70MYGPjAIVsDKKFgsqbZ1TDhlOaldVLV78G27ZdskAF7oyXlrtCkk1dxv+wUOPb2wxK\/64kbciO8WhH5isyTdnsMa7SzTUK7\/p0gSNzR1rS8FnlxQoabdXMz5epZgiDUr\/R6VDdOie7xZCxm9eJheNSIz7+JtuhCA8LNYyTAvAqQBtmETQrA1HOiOHtJyjSe5ns1g5KEeRC8i+ma9Kz78x0Z4rHHWVCUeMvK1vvPAp69UnsSyntw0FqeYkQRi4Lt5JaV9CSOKzTbr+5li2amkHxawro8mCBMm5B9dBjBfkaHqMXjpOeO0rdDsuF7QGxQH6r3QmRwr6yqmOBHD+hVQgcbBQHqC2fOs7gK344+rDUj3Lxre2tWBIy98Im0X4m7mn9EOCzsGhaFNwJQq3T6wAs4pHq4SLzKp66XpNv3ZIK14+9Dr5kjryjU\/IQ4UuA\/BJF7O0P0kSs97\/XrLiFB7rwyzbK342j0VuYEX\/Xn0VmQC\/l6ydKPcO1b9hbKRu\/JdY8zONxbUqjaep7NafN2WibnQ24WvemNX5dyBeTf9lge8Vf\/pi+WZn3JofIe9\/xPci+pGquWVyOeN2h8L8ZYukbDyyhBoA8V6hUh8wnYRigVatlBhxQ13dYyPWC2yoT6j+YbD0E68XQVTuR8\/FKXKGID\/3CfqkVHkr91d\/WjB3WLmLtjkwaaWOhpy1DaNcs0v2GGSPRnKTLv9Bn0EuzJX8O0ayKEu6QTvhNaCvr3OAAFi+8c581zra5xVksTbp4PZuQPPLdtByd8eCny8itSIQx80bH4PrijxqNxIdA1\/JicTmeC+ulxOLo\/9mfjDQDcT+Itrk70DOkDmBxk6XAOYzqXObcoMS6afpczO89PTvbVg8jNnHtwjbib1Vgz8B4BmS9ftQ4LhExZ4um5Nw7RpDp4RKn3F0LtUDZlp9jy4kwtOkjiegW5ClumDr4bHDYvoO3IMifeg0Mv5visxb60+rbkPfzjzojcQuuiGXai3JTRsyOotmknN38fHHiUS8o4851tiQ5iTCOdmMOBpMXo216YFbqpxEDkQttuJU\/SlMvefC05FR0jJi4RwCVwZpepqw4fFf3rPj7+BxC9k1S9MVKABIoCkdGgrERdEdCtGJIQF+r3FmdM3gxQUIoQoemvLWbxHKYto7faMPXdrYmwlaAwmx8iOd9Y37lXzuRzhHp8J37oGYnoi0B5S\/gSe3kn7K9YC8gUTUcpWyEzver82EHdVIG0ApV4o37vRlovt5aPbqHaRq5yC+eUQXQWzuEWlaCbmtQysfoKoYp5hSNumbl6LuLbTvMs8PAdNGjnIHQHx4anLvZOI5ATxk5698Q8thPAsALRD0TQN2f3A9OGFlrsvLH7MuuSpEnOcX\/bBM87K150HQvU+HC\/gjlVRVpovegV490oWVW4d0h10jXHzl8enDI+zPGzkSyN2u\/riDJYp7B4qr+6BrLPIyjqGskiF71GKT\/2fKcgxUOIPXW86PaiZ4SjmFAzxSVL\/AlBerOWRkf8G0NK6ty1LVHECMdY6KRplyY+NVpn3Q9XW3o0m3aHZSDbV0KICFAk6YqcySzaPbAyfKAe3l0F2RIFeJFYkZ6tshXOLl3x7KwyIQrH\/6ivufygC9SNqNKuvPGhe5UkG2UX4qkwuvmJFfMY0Lqys2fN2BmJzpXOwVARPZSc2SQg5YWMG9jX5TtH67RWSwR9yZGRLgdFWPqpSCjaNYHjW9uQwYlDD4n+G0cSsTQzsTCmB8YfyrpCl7TnmP088LYjmpFGYWW7bwyB5i\/agsyFoK6ufShALkHrYX6ZKTZUGaDe0Q8ILxyL\/eWoNzSRToL1vXc4+d6bzTYhAmlWvp8Y5BoXBLCecKqCwX5tEoQfahYCjHnUGOAGSI22dgi9+LaGTIcM3qOgw\/X7eAJOs2nHlv2LVLjWQbmCuq1w+tTx\/ULEg2DiRLqiKVQ+qBEX5eTN4w8p0y2aN1ExTYolG7Y\/uXH24CQcvTFvXqY9N9liOA6vq1+QvCjUXbO2z6l5+aixe0CLSXzvGmog6ihf14j4vvR0GibqoIgCbXDJ8Qj5fAjgW\/6B8wuuKMZBC92f8eCDnCAdJFHudbuLfyEJ764K+XJnGgwaiyL+GETTMEA694i0q4Gpn1gPJ8Noezy78BGQxOWlbaSIzC1+WxlrzTh9XjMuSiPqwlIIlDOmlZhNozll1lo8xu6\/RxXD9pKHsYFVJHETqWZ9b4qVmeCpGtXnT9Bvep3ZGdp5r7J5hEt6rNEuGGibhFaxz44R\/8i6wsYr0e1u3ltuxDe4hjT1Q6JqKNlYfxtNfwSXjXFD\/9EWcfNV\/JEvW63i3IwAmZx5ZdiwJet7rW85Eflrq8YAJp0Ky7elYbRbIUXJ4LF16EDIqm\/9Dfavym4vhdfWv3+kbw1dM7MzP142sGjccKlR1rMbyoTtOyBpH\/9Kj2V+SHcvp57CTaP8XLFKqddxl+yFrwMtZbJTeFXMRgInYmtus91y7+e+ohwbcWIyWK9xAJHkf6vlFs+7LCrOmhY0firEZ2gHd+5+2iVNRm48ejoXxwYWIojc7Hv+JuBuvHcPIwtHDdmjNnjuVYO+DmKXgDUUQKHX3C8638f2pqHmkqLHNtjw38qYzbGUOzCjK0BQcryPAKeb6alMJdjdThbVrwhd3weIT8XidyZg5phShetvo0KQWNtxvImB2lK1G4W1nSnWNyLJnlzPUkqpku3SLpyOA3yTPMOvpbD82g9E3CfJrq37AbB7Eh\/e6UQizSVGiWpvmi\/R8z5UxO1QRmRaR4wXVx7GfpG\/fduyb3Ce\/wT+ob7+qP8v8KtbzA2QsqQxYzL7sNknFmWFBmrGyEQyS5Q2IupYkIVdLui+LBxNGmY\/Z34ndXI7EU4G9SDe9GJKrTegvag0DyIg\/tih+BDKd7W9q5m4hhZXKrALU2f+KAbK\/OZbQ+5yf4z76dZyxIzfZ\/ISoyoTOJe0tQzeu\/I3iWxnQQD04OmqAWLAMOLjQkrox0SNpYbaMCu\/hIJn6QNIyI73Rx1WdswuGFgWm2x1bGlpS5kvpl3X5aww\/O\/AV255RVTywN4Mr5fvFx6gAUDr3YGdVY1XYhhiChzoGp\/HujID5gBWkzUcRvcy8YaH0neAyKR5o5BOmZ22568tnMyTv2FnmyFAvJX183rKR3ZpmqrQ2u62IongDLXYEE0OQl03UhR0eE5i67ie\/XiZsqQHVcfoRAPB\/4rEV+Ic0K2DkWSdy+lu81q\/5wWnhDycsXADbw52FukwSQ36nV3sEhiujB2Kkw5SczOI\/vWZeNAPxfB\/8nOP+6PV9ScOQtN9qZtQSX1RpWOEd9BOOD7qmJPYeqA0jMp5hPGKXrjfySuVOAtTHYKC9d\/bKjuZ8DB+u1M24pnVkA5Xue2O6d1t0As9nrcR08+n1fTf4anVYcTxpuAhBBRbEYSs3mH2zxT\/J0YD7NvUimiUDA\/XNfyIYoGHEk4d0eN\/BTpNGfAykOmiNrvBc\/\/zgfapoMeAW6NU1m34vHPzvXlH5UFhW4SMPpEaTP5FuJ4D\/xt2C0TSSJ80ToVSTpYBHJiRhwOl5IglIxq431HTOMWdK7C38a6vsUJ1\/akP5j5SE0+YEMhuiFUjU54kCpfHeYgQR\/8Xq5wsF9175COdszbScbBX1y91sCev1NAtxnWPmYR\/YT8mGQCeZYyRjOf2qMbW\/xVyNv+dIBKEmOk1X4EDijEL1oY1FbFaV6I43kQUVCk2wfAPKiiH9dkrNFcPnGouL8CHblTXKNqXB7IBygMKlAlt2mk+VhFCDtie98sU3pSlyg8cu8L7YBgMrRF4TfVy2tK6uKh2goHxj9tKOWmIqbsJZJ4rjVUB9Ds1r7gUyQXRTyU+a3pSCe3LLQ6SbldqEqPOPWlZuNfjWJUUXHYd67bO\/xe12Mo1DPU5hGp586IVHGz4zQbgCOJKboUC5Rj2XgmVZ5Zn5xAsYELto1MMHpz4p5XcGPX8FPLJo3hz5ADMmEsnKBGWMZ9X18\/gCio7\/\/Xr6+bQ4N4Tk6kv2zlwFnBdq9B0yPjZR100Tzjte7U6JEF4il3i41LI8kWRbc+7FLHDaVZWk2R6M+Ve95GlOOx5oYphAN0Z+Da8mQrpBLNAQke19emOS5qHJ9ODILW+2cf+wtfYckS0ntpLMOERSpq4FajuLS6HUX+XDdeZN2hkbrkpSl9yFI9qimzCies61+aX6X35fsY\/9PQYwsX883uB6ya2NhTbPD9iJa7t0EsEGA7eilmhOq6gEyKhl3UrbnfDbp1LyoGds7c8gNEb99mu1Zm7p0WVWchrTfHC94QDpec2apbGhHJOEbrwZzaxhGaoIxHf4Mgztid3FE473TozpLpr1U\/9T\/l+QeybrUM80um9JVgzC1avw5GowW8XZ792n8dDe+ASJgt7pdgGZ3m9w\/4IDe+vviPFKZBIVCZnrV5Zaa57XRZ4p1u1cngbW0I9BeDaS8bXzN1i4TzXE8hy7nbdJGteDVoMXng++xKYOvi9hDb8bsEUAA+qGn6+2qVXz6aN236qAAHH\/w5JDYaLkoXHseclRYkDlPbxiwNGwUz8pa0kN4wMb5lGNQ\/TPq78nA8LgltLK3WNAZLiStzlgHUhv\/NGKQwZssDB3CTIKbE4\/cmX13ZKQs1sRUw36EX+fvnAlXPeYAk5VmqG1Ejh\/i3pybuEUyHOF0h0Ny8vMxUXtwqVop79kdofba\/+DLr9TGxjo3g6jD3pVvuRB8c6VDOm\/CzFmNBcgZ8M+\/qR0ZKymdxa7cfX5\/okbmaVfgRHLRTHioEUB90HBYaVNmWgHoha6y\/1iZPe\/6WwFDWoexYnGNiD6v+VJMUICC7X\/cLUowwoeR5G3lYpLcgfbZBPcpq","iv":"aea2a2736f135c84203aaae997d0b5e5","s":"6e22a47d762b917f"}