China is undergoing a historic transformation away from capitalist values that is alarming global luxury brands. Could India offer a viable alternative? Image credit: Hermès Spring 2008 ad
China is undergoing a historic transformation, and its “capitalist smackdown” has alarmed global brands, particularly in a time when supply chain chaos has created even more uncertainty. And while leaving China for good is unrealistic, looking to India as a strategic way to expand could be a winning strategy for luxury brands.