L'Oreal Makeup Genius
Finding opportunity in the chaos of mobile advertising
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"29dfb3a1e3a8e45b6ed2a155e8e69763","s":"df97401893d82d74"}