Anne E. Beall is founder/CEO of Beall Research
Filling 5 consumer needs to ensure your brand makes it through COVID-19
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"ffab15c424093e30b887fcd62c4ecd0a","s":"1bc64e7f7a2708b4"}