![Totally not at sea: the new Ferretti Yachts ad campaign. Image credit: Ferretti Yachts](https://cache.luxurydaily.com/wp-content/uploads/2019/10/Ferretti-Yachts-Visual-3.jpg)
Luxury Daily's live news from Oct. 30:
Ferretti Yachts breaks new campaign for homey journey-over-destination feel
Italian brand Ferretti Yachts debuted a new advertising campaign that seeks to cement its timeless-elegance brand positioning with a more intimate language and lifestyle allure.