![Image courtesy of Peninsula Hotels](https://cache.luxurydaily.com/wp-content/uploads/2015/07/Peninsula-Academy-Chinese-consumer-185.jpg)
Today in luxury marketing:
Fendi’s new hotel embodies the spirit of Rome
The Italian fashion house, known for innovative yet traditional designs in furs, leathers and furniture, is now bringing that vision to Roman landmarks, including its own Palazzo Fendi, according to the Wall Street Journal.