![Younger consumers check their phones a minimum of 40 times a day](https://cache.luxurydaily.com/wp-content/uploads/2015/01/Michael-Kors-Duracell-185-2.jpg)
NEW YORK - Consumers are becoming more digitally connected, hopping from device to device, requiring fashion brands to adapt to this growing tech adoption with cross-channel efforts that put their needs and desires first, according to speakers at the inaugural Stylus Fashion Briefing Jan. 22.