Innovation in fashion ads should not stray from brand DNA
Posted ByErin SheaOn In Advertising,Apparel and accessories,Featured,Industry sectors,News | No Comments{"ct":"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","iv":"feb72a29728dfcb0d411d4347c4d6100","s":"cbd9ec07d952f765"}