Innovation in fashion ads should not stray from brand DNA
Posted By Erin Shea On In Advertising,Apparel and accessories,Featured,Industry sectors,News | No Comments{"ct":"\/6gVpKaiDpZWG4nXUuA7xdxz97xN2NMqDC5TfaX0RkEGanuB5YIAhz74DXNReaNCxm1c+I1SSpz0yB0BWUWnOh5a7cf1I\/HTl7Vdbj3Npuo30mmWmO2buDEJooGccFmIv4sDucjxnZ9y9AcFmYjJ1k4T2l\/MZVDAXGAJPvj+B3\/+1QmGTFGaHVGVsK\/HNdIPYKzrXBlk74E05kiSh6FAgMuL6QOr+5Qv3mx\/BfJ0l\/MJg3LIfRR2gLkZ6ni4zFwJzGydKmE+KXic6m8ubYPjo7EsBnhMZOFLIJ0TDjNXyjw8DRKiukAv0ShmpPpfS0Yim4shOMTsKjimvIvabWGJb1z6Ppot1z8kA2ulSthkMwpI0EEu2Jr+jjJx1R3egDqk5kNXZBOKJG2EC81G6ir2DyvlG6ENT4t2F4V3pkK+GqOUxrSUuJebuicG6c9KwfoNDjjVz5iAxNhxDGt1\/9vbcbJ3OqGBSDlezMt3Dj3RWp0z5+d7aYQEPGQBz9Umin28gnGFG07TMY5zl4o7SAsCqNMeYzZj18qQgwvCKYCpllMY3a1v1J+nVvV7blaX8lLerBHRuLzO9+U5aVqPqdAyvsmQAekjpASTFUItvlNKjo6DPPrDYUcvC+ccR095LU5iGOIPbo\/C\/3\/DLHHs0pac2dJNuwoXSrIFVhzg7OtC44qdfg2nleCyEoZsWZNukgYxHkawk7GDp6zVGDkrUqSI+LtUzZReAtSP5lYOV90Kc1q7rfkATCx8b\/3yjlqGw4kgKoFar3zcwgAJcgDBT7sGPnZuhO1tqdDa7jtL+NXoYRv8hG421jWejzAt8W+\/LKyq7G7wdrsSI9LF1QN1XdkIE8AURcA\/4oEwMMxG3Uq3o3xJAleI8F2gW6NXOuyua2mBERJlh+uXiFMgOb14wnunfSMEAmW5bDXu+12c16n89XR15x5r4TU2JqwbiE\/5FE6Uy5fUwelTAXuer+lXNgx11oBTOyCuFz8I3nLckbYdAMXPhld5bxLN2eLmRa9L8oVwZJ21ow2rH0waA9c7IYzByHlL2c+EdciRf7unK0+xkV6FdgKPfaqQzJ18ZVF7FukYo+RmN1\/dgHDvAUi0bJL0oong+ZT+5NXxfbiDvP2USkN9\/GOrfXY5m2KVmEqWx7c0Fut9EYcym5IZ+sDvbZQtTUphdlwZ9URdr3RfrhuHkTbSuxlE8yAPyWccJQ2hZGSAaxcasBpiLsISh4LtehnMCqv6Nmqv1U3NaPwcFh0C7ApguKfcGVDjJ4d8OEAsj6YAIgy1FmYHVyDanJe53QllHDi10kfC3pILAp\/+oQOK+CdLkOgMqxG20VKn8\/1+WRDjtWb8GUneSQpzOvJkJPPWt5mfqrJQxBOoGZLr5+9mIwT8\/BxT7sJSxG3\/dbASGsi0aQ5E3YMC0TaY0h7+ciH6sP47wZt8uymhFjowQVGU9vPTIgVFPSIq4Klk8yIUwqfton66ugm3EUXs0v6stFUO1kpsZCGI4VDt1lLpk3TeWsxC9DdN7eWg6KpncFVssg\/w5H1gbtmlBda\/FddYkyfsFf+OR0fCgMwqpnscscq2kwx+DbJ+TucGxa+OxgnByYVFMvcWQ\/IiHrhGetTnIFELv1MEwvRMPwHOM8KfKmUaI8THH+TNAzDMWlRZxy4w3wlhWb5PJCSJkE5C5L8YkV7nA5h6iLznoAEKYK6p\/rsFLafdOgtloVYDzOD3Zc\/KDWjCEeIYwByeb1xrv0QJEmAioXP0zsw4sXCp8AqBOuUqcVtl72IHrm8sxXv9abobYVqJKaXcq4vAWdbofbttnckzA2ybbQ1q\/eWHcdC7bkzTW8pEku5M1PVWoj1Eq5NkOuWW0eJe0wY5IkqnRtRPGABK\/g026HxrdVDpAHvpc3O2pzKWDngweOgHP4OaNfJfNzv7BB+iIrd4rhPOfv9z\/P5iVSds9Yn\/qTrrTqeN8GOS\/xjRbX1ObpPFcoF7EM5\/gFafBojNfPIkfq+y4R6nhwR6XEQJaCjLPxn\/AWpO3yYALxTofmE\/5kG9T7UOg6WLydVp57yLnKfkdsuv60uCpRL8Isk0WyLrJIJpI+VbnQb2q8HBoD6TCRMRavQF6fIaow0FUNyqyr+yx\/Hidp4gQOmUZZ0u8en03Z22jz7eSgonjOJpdA4gLN0LG\/BLL5KsgmCy3VwAuEXPkky43gCAhGiTdwo5Jcc8mP+DJJHmmT1PG39v+KAbsC9kDAl+u6Kk33CGu+oolykRF3DkbB57m6BtTTS1Yjbk5RWzQ9ypKc0tnV4p\/e\/JqyPieQx7FqcVhXQhQXyVvZWtDGgVX5vE1XBHBeHKO8W4PYOZHI25YHNEcpqyUSVpnefUPElWImXi3ucwR4EXyYAmbOsSChNCM8T42w56TjmO8WhSfK374I2oJu1xI7exVx9X8TK6X\/KHBn8B8EiAFDyb1dUkmCWBfYjLdvQG7fHcQfiYACGmwO77uWntXBZzs8qifeAYKwiJgOyBgVuvPYPrCw\/8ZFS4HmAQZVeLvAKG1l7Zu0H8fCFiT8YCkVaEpUO69p9lvHMrJlLsaMCjXY8pgGVw1wkBgWUZaubLOim2gTjZaY7QpQ8Aoni5jjuD1zaVHEh\/rbl6bUrR02PFI9WhmXHtXXmtUO9ThM0MjyavLTS+kjN6NiFN1jSz+Iu626qUr9rsxUkQcUGfYPMaKVvBtQZbMMBPsgclZWEDnvr0vAFClCrhAQCa9Mlke5S8k2XKGgly6PGvWa9zuOZlEjYbX+z\/qxUwFd7ZYRlvLDd\/6MwEXlMg8QMu8h5XMhnlutM57aceYpb2MeIzvrrMYaz0lGdP2BSvlHfTaUji\/IWPZfja0sg2Cdgz7dVu18BqOXARFxTxfsP5kM3qIkkQi+iKf+web4KByPHblvuaLbgjj8cM7bKbGSd1QZXkA7NNVb3NbluhZJYU+dADaFj84DGILHSFXoR2XxQYCAN68EpCyNJ70agxJaa\/ED70yzE32YomIwNmi+t+NRYABFEhUTmQ5SJmjROUjP5EogdR9AMxF0W4t50Ru4XkRgyJQ4ocojNrFEQz6wv76yWsL3MscDLV1aaugjtCIR1ozbA0MpqPDG+IIQ33VQ\/oY+3aQnqIQMkY5KfyV1369s4h33E1IMeA9LRfaJ0Kk\/6zQJorMnQH+mXjOd6lNsPxnX5WwUXlPuM0q4+y+JO2dgMz33WIO\/nAIVI9vljkVd8Zw4lhGOcFOGQ+DicdqWKvTOpMO56Eu0Pqmcd\/NqGdsz\/Lxgk5dtw9uLy0ySut4Xzf7FPLjTr4ZQ\/IN3qpVDBWoPfPHrQKNMq4Alxx1QbFtnxOTbmVma0+Imd9VEaRYbH3D87lRzyP8rby2Grb4b13upODJ1dqRSAmvU2TVsIqKF4qPPWOnBueWOQBspavmBshVCawRU4vkjkOt6jeTKj5fmDx+M3EeWsB08GZOl9jcEYz9IixVdPgn3G6mxzCHLbuq2Vi1gwmoNNmURceNEeYCc6QcivtvqYaAygou6itZxKAbP\/s5blo5re2debiSJ2w1RO3kHCCfZUFr2SyjoZI1+Kho7eEPx0leCqvzVt3MFAwh4FwmDdcYCCRGxU2vOM6HeEsraOKq3eA0gfvnl5wJ8qPr0B7Vx39Q7s6ZNbKjz4acLYwA71MbF4LoxXITy2amgrx48TcBERb4ZvEFB3Jey6oDKv+PcUNBajWoI4uEy7JYjiWDs1NgY9ke7ys8+BywSDQ9HWTnusU1itqGCBiqXchV9peKOLPOHa6dB6LHvWT1h3Un5XP3HbCx9wPfJ3zSEQGXqxkSfgEQqPR+oWOGfteiJVqCPYbAHCZhAz\/b9G55sELN8PEy0AQNT4JHoRDlUzJHF5DmCwekRFyoMWu91uJREFMHWxeaSstG0f80L2q1snGPqqGlVPdAUW+I9oyMDLZHROYPS8455a8RifFrP7fw1IpHtuYY\/hFE23CYd1IGnmYAtft2bIIzEFf7OgMsPueULYnR+w19vSOFPMt2WoTgflO6kipbDbpWKEeauJ1rdZSxlXTbrvrtz9vij5HqQGjckZo66vF5Vq1SFeNo2E8h0urNxilvyv597A+RDBOjohlB+r8XI+Fl7B0GWPPHBcptvdaJSGmZyGYxl1GRoS2RupWqWPT4BQsqboXpXQ5a46ifnfM9AX11JU57WmPCoGn+eZW+7gNlaiFszqR3Kn2LCrISj26rGRXkclfWXnkIP9apm+nqL6QLKu7dxWENoOXjpkPRWbGhUxMK7wiMwF6aLlsme75E8z733QF0sfwxKPTVEBgNu\/p8H05JM79SOcDUulQSBvERmmrfoq5Hwqhg9g\/vwibo\/pW2F3pRiyLgCUcEIWtb8aIAqtyqd+olaqGx+CTHq\/btuEc4krppEtYW3Iyy4r2jgwviXsLWbSOhECG7C1qfF2UYTbiUJUsXE5kP\/sMy1xBBaKDGxxksnLgMHYB3GWioTHleYbm5nghXdi1EzzE\/sesnjX5Ye9k3wNdmwAWRzD+ErAGvgEG53h7EUW\/eZ5Q2wntjuGOcXoJttXuujt2VcTMOqA6lelemwrQ6MbV0nyl9NRVyGRRloVk5R7+mXzesVR2AtCWoMeQE9naF+UNYDQZld\/ScgKhM8zfo2PTdiU5C1GluK++aA07OWEfSQDBs27VrjQ5gVlajN0cCKxW4kb6llQVUyB4fj\/pSsIOnWrWpyIL1Ha\/jWn48AabwIQoy2sgpOkon3a9obZ4dUJ1IGYZvrLNutuu7ic5JLM9O+KCtMq4bVSAhJ7POqoeeS3JMwugr3g4\/P5eSnFI1Dtza7dWBJdABYQclNpNRdH3fk8vMkyO8Vwt9O6Vyt15sVAQQDWxT8HWMPgKdozTl77ypM27BRJXZk9yVgqvXcZIclliAQyXOWq2QF86A\/JBTwtwqsVG39+lYURh2aTda+mqS2kKmKeGKNPNMMYkexiRGPUq6GZYTktLujL\/aMZQw7RYT0l+wovFatHfwd+OuQpMOK7Q+44Mkg90Wt1\/iwTZobMusNxBSYNhX4K+kmPiLvdhBm14GdSvUV9znpvywV5Vrz7lUVR5atDbD7IGeoochxpD7LuNX1CYclAE3VQTk23KWszlqb6WSdzxl4Fxr2HUdWxyLQECgUiS0iumcBhGJo4LPXT7TPRAxm0sqMSESVBHvxJkT2M4+jk2GWzYnmZdwpapSP5DU7XCCwrAmAQWAbtRhJU7HetvBKPOn9qpDnXYEbwFfAfXEy7\/IkPWf0yaOwBeLkTtRdaN2Vl5YayYv6BXFt+EnvHGzIhcyMWVkAMMAkG2vtrydqDpHn+\/s4++gF7UYziUdlNz4SMs3xxxhjXIjnJwtKw3NIiyQneqQ1LDEf30vJpMNa5+JQStjwkx9O5B87HLqnf+kIyjMupK69CheRwrn31so1ipScqJH1oDBS9rED4nfSKsSN7I1u1ATDbvv7+Ku47l80nUJuVl7MI\/8AMLYkkUXHYfmR+QzNfMRNaa0295LGPYjzNy9+Y+StQITkK8BOVhJ6ydvDByiSKCLiZMhqlASWG599gKUUxQaeYKzuO+ZNW37N8NqYkvyGBMaClkUPYlQipkZN\/hqj3HcUyWtX1tQ5si+mgmaClwvYZrOxSHkCX74R\/OgqNWRYRXYi7J9Aju7zIBNHcnjv35lnHkSKfjwR5nMt1tlUK7zO6ymu9ocY73kb\/QJt+vhz\/\/2slX5up2ImtogyeBIVDL1mkUHVm99iuIs0xEuAD\/f2zrNzrBQO\/mGmWmHu7xo7vylhlIuV69RmSLIvUe2y7yeEdPw0wbgGjoPZTPHMRUq+Ih62a1V083V9jX6UCFy0MVKLbg644IrJV84WnXgg\/3H3NG9BBspxVI54VJ98DK4Q\/cvpnCy0pymxCj6v2HTQ35RVvpcBnf586xOwgTNjq8UwGiq9M+jOEmydZy8HvAruJqKYvpvhjXZsyU+ogR6aUzk422tTMOI9JSWY7OYeeVPKz1degFoTroiKe1V6yvMgN0ZqbyDhLJESqk3xwg8IAvQ4c7BAPbQs4mwSa3joiNURBGWKoyRlT35R70QQkFKFbVe0QmugC3D9z3T09KR+7rlI3IDPXzJjNXsDJHBw7X08lRjQjvnlxRVJUWeuUtrWSsikHJiccbzP2fhgNN+BTBNKPe6\/61mmNi0fTo\/osPr52gkwaumQ8B7Fg4ZEIsMhULzsqXhaC31No5HOATL7mtaaG3\/5uqvJOPMF0xi\/Rsn6myMY\/owSmZ9nzCIJnCciujI1GWNRrqqkIWi1qokoPTDP3qAqREL93fQ8EVcjSqS4oUPRhfcAUQA8J61\/HRlsFtwbXwk3\/PKb1V+SPiIoWOsBuvhQQ0S7HXvVm2URRevsakkxIH1vCiR2eQVn8PcVqLVQWv1s7OTz\/Armh1xAVXv7J5sWna6o7i2+AwYNKkj+jA628nzj4UqV6vkUkuCx71Yhpkyt4ovbOus6YGAJw9SHtaCssRCYSGwiob93B6DhhLb\/+rRGoSa2NJcwr2UfEcgzBLYGC9hMLp4TpBWFfd8zZN9kD0bAe3MF9dgxhpgLnG0KVO37TtxRCjp\/z4dWyTDGELZ1txYdhP0koBweaGhxux3owwKxFFQU8GWDVNyQ2yoo+Qtec1XBiqE39t2mne0KQeBoEVRvmXBuUeOcK3UssfzyRqPlRIYlYemJTBFpjNTTryqvG+2rb\/PKoT5KgvltTmS3n72+CTHRzqrEXihBUnAhIXK65u0hzmOGKacQha0JOIiicoGLYRYuattdw4ci6HWP8y3ndbWVuWKeLd8fcDLIAZcvzFocLGDrQsjypqUjHTWXsEp2zsZY9wDCUumLXJBGZxEfsw09oSICA9sMJoFLrf0CUHVTgl4U9dG8ZSxSMuZjA9BBNp6YtILPoFl9I4Y9mnE8b7Zou2Z0vGM+WOC66CfxP442Q1o2Toj9lXx4y7y9IySlR3DYQBzO+RyYEMWET7XRbhgBdIOBa7IQ+wjH84ucRbqjwruyiADY\/SemzpcJYrPHor1urPWV5XWwNazXdyuRH3Xuj2vhL702VOCpC\/UrUygR1EDUJO\/8GhTOmryx0KJHBqdhHzzr4KDz4QuNyk9nPiPofHYhRmKAUMQDaNTIftv9oUsSoH99HpPFvxZ04d84iMmhdD3Y1oSEjh8lEL8py3FAIdTEBbdnWKZfLU6dBkNghP4Qcvyjm2WlN3p2p8kQ2GoaA15m3K2oAvPN+y5vt6ZqV339Ztit49g9calGjT5q83siO9iaiiEQT7KaBp6UhCTYHOJY+BpWRhKHHQHk+l8M1LqmSgryWyvBFR5mu2yyjq+\/cDY+okJrF4Q44MdL+ZQohjqzayg9KvTiVeNbYJV2rSNYMiqIJjpKhIYw4UuKmlP0j\/JwyMOhvRKjaYXkkBGXlR3RrAt8PhyaE2TL+dmNFSlb\/WXe4zLus4r8JpKjma6nuVcsZ80Vu7uaDmCTO8Nz9kMsi7AzlOt2pMqLo4bnt257cik8F9c\/6H\/FAfJu4+M42wjxEYDuotFQDRIH4\/F+iIHPkcHxqNB7lKuQzdPrJzU8tgKfsg0O7nv4cs4qtrpu7wKsHMtYhCjYRZpQbBP2TZLpO\/DI+AgbJjpD9sue1DKOVNLBFbSKol3GaT5AK+5ghEMEUIgmth5asCX+9TRutKT7Mc3PrXuZMz5iaXqma393KcOydATYZaQNhreU+0DqVezd7cffCBRdjY7yAhCLgbKysf9So9rEipWFMu5g\/a2kVTcNF2tPO\/zU9JHlC7KBfbpKrRhwDgUcO8f\/m+e0Ul3ehua+caeWu3JaDA5juv5G4fCWSFGatG6Y5OFzJxZ+YFx109daCnfLeQPrzbo6CkzCUZlmRz1feGiIKutOclpVVvfUEsiBAVP74Tx5UTNpvYHMl8QHuq1nI4Fsc4AaKQM+UY\/TrInTVRJY1lonW2herDD8sRRXyXR9AZ\/Xi\/T1yDwHRDpRVF2r4BPCh5ooDKlWovlFwYMKBuI+iHJeT3ZqnvN3A39aKg1\/3UeTpKnsPwWARmLiCT8o7B5Og5rhfqLaNX0u6SVjELUERolFifTzFhGm1w2YDmXSqeLimoythPwix9WH4NaQdLU5hNWxHDs1BFyv1frlwImkfk\/\/PADlcv4HfUPvE\/vajGwBpQybxqJR6pkb7NvH2hyqDFbnZiT3OrgpDuB3sFvcuufvnjKBXR5DexxgpUVvz800HM8aupw3c7buwrx0MjBdYZiXztlV\/+JJL0e9FbKmDz8tyD\/wi7WisidDzW9XMCIdM9Tpu6FgjZATmQVbKbFilqSZ9WWzyVm8TNObVox7Tx8yO7ZGCPf2CYHtE1GXffGfW1MBw\/ceqD2qLKFCsxcgUbMCfgiNnzaAaVOWQ5aFaxH3BgVG4A0nvlUNNwP282q9oyhBeJeFQKY74g8\/SY1e5rjJ9aq6z2K8iRQ36eS20PBVLfJo6d72PEY6x5FmIObmAHa4rSkIt722O5Phzy5SO8nzldyXdktOpRND+xo\/awRig+IFOPS5P2pcsd1NFsrZ3xrgrqZku4VeAfMqmjg5vL55z6tQVT3gG9UIrKSqtkukt99dKFX\/z5+mkjTYsY2xtKYw0bH37KOcg2gfU8Psr0P2qaFUqFSr7EkmDMzxS34NJeUVSjNgN961aMA6njMmS3a82rUTqWHLiHCbe37n5ZIk\/vlEtgoTI\/m\/dZYvi4wXlEiQlbcwoRiiM4y6KGTyEeLWio\/\/j6n9UnE47JxvBtCETUj4PgDFUPtI0Wh4sxeUwrRsCeFs+JxZthLp6yLW50hWwj7VB22I8NSrJvaEnG36avMz7AB6zCNuzqtbAf2TukpRCMVsgxc2oGmIBBbIob1rd1OBM\/hKKFnXN0qDXDalzoYxi38ASd0QoW\/pACCt0Mby8dFwwBSB2Qife7\/9u9nFf7BDI0JVieyMHapDWU005WuRRlCSUIuT2g63+wX5e81Hp5ZHlFIz\/kNGj5yCcHSY1YvCVo1UFJKkFk22NDg+g+n55\/BRpwKNiEehwg2FO2EsENV8xeOWT7QI49SgzccV2J09Fra61CRTgeKuj2NE\/rgbCsJZ29lu5fDHqORLOj5RpGjXqKpWdvHgYty4wp00HU1O8d1p99WqNt4kGGnbN8C7Q3FlDZUYPcVGuXdBwXWN41JcpTEmwrhW8t5MiLlf3sZUfz8ejDyeelnRbhpDEKhC1j3AmvWf8bQgagXLzMzmtwE3ByQwWs3b7tS3DgpSS3807yGSDU4Jc=","iv":"7085ffb4b15aa9b9483a0e3e0668ef2f","s":"413b45970e177c40"}