Innovation in fashion ads should not stray from brand DNA
Posted By Erin Shea On In Advertising,Apparel and accessories,Featured,Industry sectors,News | No Comments{"ct":"bkP54nqGv6dAcuyo+SMcyjh+p7YrqGUfxf\/HQPTeGu+ac9qG5hyrTu+nsR7BA4Z78T8yAqsUyfjpBwK+GYoojPl+4QUnXWdz8eJB\/IYIcZStKYE7QlDr\/1gNihGq9yMrH2jSguZFJIuvVvusBeayzpa8E0gIa4fQW0wxOawBm3rsIqLp8qKLjwgOZXScEDgyMN3MNQ9CPMEXSdQiQTW3mtqPyc4ZCgE4q0LyrGoekQKEelOJ8\/gMD9O7eSp1UkztBfCcxvTET1U\/NZWe8\/VDc4P9aeZNhih0KYiocsvyXy\/IT69NTtMwP5p0QRo9+8IsxYTHM9lzoM7zT9nPPIBK4AJpET37nJDGzwwb3Pwhb7+fcB7nT7Wni4Q5Eqv8GIlY5I++XfAn7dXHtV+qQl7Xrk66eOhkzMIxYRliBSYrstxC\/ZXHssjIRncrWI+p7DHeO65KdJd1tmLqUM\/Rl7K5ZxeaGhZ0AGjAPoPtoQ8gR7pK7EZm6gyFpdV4ef8ezJTm\/A0LFrQsa5746KIZk\/BwaHpSBbJLEtkfvICMEzU4AntV+EKABHrbKesfoADR5ESnl8PU\/poDvCwz+CiDD6OF2PWwLADuPOTRGV5QGJfOrZyhP30LgmFHZqg21Vde3jaoGv1qGnChURAw63y84id886uJ\/1EqfJDMRH7IVXMxWpPKIHFENSpVeYF6XiR\/RYFzyuqrh88Yr9sdZMe6EUe3OqujVwARtaQeIV8vgniCSte2bBAz3xsJcUV0aypnx\/l4CCM3BsatzhdcLoao7aGaHeNWXm\/f82cdrfcYzU+sJF5Ocva0byOzhq5K2GwbT6nE2p1OAksKFDq+1bLfp2LNTiSI5WcTAjHk26CPdjbUo3tA+CZtn4nFDZji4rt62uFNTUEVXF9S4hosm9uB5o5XVITKqbfpy6X6PESpOJGsgs2vNBDXsJENqG8gsxQ8rj2OC1JuEyVOg0MV5zo+lTTH7ZLEbQ7V6xA2HcyUPx5ywGeDkTfqsXeFbqOzxhaVnppgvyuF3L3CMZyQ\/kgsFNfxPA0QlMpU3Og1xdtq50dMyE0CecsXD88AcUW2SqQXn++E87lSmp+D9xQRW0OhRRM4oO+1lorOGtSag7ZsXX7\/Wj+g5Eqbl7BQkgq3FxiaUiOAwCU9hEECazOvD9a1RzunEMpMhHNZhTBp0ZRoeY+oMU95Gv5eCboZhGPoD8E+JHwBFigRwaTsKSw7A7Tn3DvNie9s314GTYrf8v28ZJ3Ehh0BPZ1CBIWbEhYU0V+QAATSZI42VEtpjdEUY3zTIYz\/GJMrItN00sS40RH6k8IPEl1qfzsa+MLHPbX4zmcZRfZjtSEVouLuHr\/Q2GBcx8VY079IhWbBOeRwjyAFmef8tdZngR7AdAUghQCzKF3iqCBbTe8tJoHsLPoDp6rf6oV703Jr7UA79CZENbMSY\/23reSFZJoLW3bsXcMqsN5ojLrnaLNn\/5VVCZvG5Nf923hSJle5B\/\/O51E3n2rbSWBv\/uIkz8rkYIrNUvEfSQGb\/ovZWmGrj2GZQ0qkMpr3wXoBVcoOWpbrKyOcq2gmEEL3+hrrSHU8xCPTP2\/WDCWKxvpdR+\/2t8x0Xlus8S\/1+kzxMTAsHb6+B+uhZO8+AZ2tLZ5yPW3STzFKAvHYquxnK+2ztL2iGwayjSwrLokpRwlKVf9O0uy85BoWkOKso6BA8B6IbQvSn0p0y+okCl5gxABCTqQS2xGIxSQoULsyByFXr1V0pol5HFOGbm5s1iQt0OcZlsiWD+3ixT+jzA5Bg7lV1\/YkCMdRKH57733jcwzsmOdzRQwVvCSsfgSk\/GZt1vRrg\/+zZw4Je6x9Js7TmZhsqs6BEIcUcqEA0a5BQLcuQn2Oa1oslw0VMsPzd3UTGEmCx3YjNMy06BNfbxloVlp\/+9MwsVGDmcNpItYDi6tQztnfKMYrx5tu45codb6XhRxB6xiiNRrO1iFGNNxKwWggaKJB8MsAJKUntMGKoHWfbQv\/+nCMO0V3YeJg5iuqzSTVXQO\/uCWaj2Hx6gYF8c3ESCWKmNgbqs+jR4Fu\/zAGFQMrQvQa\/OsRHAwyIexNUQWRhdOfbyht3sizr3NUBdtiklUH1P9i8PN5emD3rRTsEjOcJok3OHw6fQ0O3AscD7RmvjdNtkejh7onuz4TRp0OTxiV26Ihz\/oxkMrBj5\/MNQ5zSTpcY4G\/TaIccxWiIt+LC1cslQdMnnzV2hUVZZEqHm8JDA+Xown3dn2XayhV1CiGyZ7vxvIk0ncl6+PpIr1RBKvvUXCqiP+mP30JBfH0imxYNm1B32Y5RhiuJYma59+ljlvy7BvSP+s+svnOn3NyPq84QHmQOVleI3EfWJESeeWfmLcwsYJI8\/UXyCAtNEspjW4xRL1ndX8Oz9C8Wco1YG6g1yg85vZ8EAp9ZvJMsApio3hMJL2c02iolJ2kEJTvazH4e6FygZSuIO32+u9VsQ13j6YQKpRJsaoFQzZh6ncGRogeXox9F2G2mQ+cZT+bvViNuTQPPlSzydQBUcYUSEpcwC0JKXSh0xiietmBG0hl95PhWw7e2dZ7P7ObmXdwAk\/KBOZmXLnFSn9hVc5hiUerYYqW3w4tAiJD5EN\/WODD0kmJIqpLYbLAJlFdcCNA3pH756Ij8SbaCBIsi6Hj5LEoYfN1EjaVTzID80KymSwSvh79FQke39nAXrkqyVB2BP5KOhh2DfrY02BGGbdTnYD\/z7Qu3ah39Jd7m9ky8SfHvSLsSP7QqyPZIhWHPJlHbYoB\/9KQCE1ZH6lDFV2rSgai9+AZIWHJqVsFtJ7QkfHBKRjAtLEnqAhXgJh7k3mKY82Hp2x9DHMAfy5vfrr4t1nGeoBxkO2QUQjvvjdLMaLcBowqy1HhvlJS8g33jXh651M5rMDFonljq7AcVuXNpzy2wVZhWoe2awuMAOM9UN3l4RaG7inX7ES4+byfyhe2DL67f9zZ3j7aoShMlgzTw1tn\/yWXJSnluXtDMLqvOMmYBcDPqrkJEP5XDW1nHft8UO4mR4Ql+sJTcJPGAuqDkIOKCIDAflAsSwyY1OFGJzOND\/yKg8MysOPQkednTuYAHw751sklxPmk1+HAMoXOgOtVEfrWHy4SqqUpFDY5IV5YIbCgkGAQsOxLMZL7Itn+OZhjDU86zJoVvIXCjxDa1fybCmdfeFImz4sU60ZCnBv2v1MomzSWfT052nF7QOsxtswgno7\/f7\/r6RS85gbdi6A21PsfjII4RlYzhDhz5elxOMna1Jpt1OoY0Ei5KQ\/eKZ6DOFJD0BuKYc8xfXC0kNU+6zunMzp3ZIWDg2OWlu6esVe87NsZ0itnhWldks1WiwpMi\/QMH24GPPIGiygdb4rUVDakz93MWIZKhn+cSPi\/q8ZqzmwOdoJOnrHu8Cya1bv5Tj\/vxLmKHQBvtkb7Jd8IAl1+VHi7wmstmIYcfxLLzcgaHqUsZdvAlcOIGnzY56puh+ThU5+Vv6M2oPcXSItKTXz4RyRPPW9gTx\/WQL+Qo4gwco1+C3RRW1VlmRgiJ8ycESG4mCaYxjggmDvj5Wq1UoT2\/Be+GWaiUgt3JEHehUcnr\/atmi56M7v0wTw6ggyZghFVxAA+SbSb5wugJ4w8i0nAJBMdivNZy1nsqFRy8Q88PYxAlY002k7bGP\/sRW\/64szUPAv\/QNDT28pjrawVlSPjrH\/bXfGJbwfn4vZJwHVxeAPNDuUTykibn6Du5M0RvAuszHXUQrPPMWK1iGvNWMZYTmeb3vmC+7G8LFHuAmfpVzgBN5IOIQCCDTrPCCrjyjL614\/HHk9vYFemAdCle0aR+0HsM2Naq24leT\/yVuykLpjsJkCS3yanEzYgHk63eZ8\/7iHyJu50A6UG2CjAe8V+TuHtAcl8aVPmaOR42B1TdGQqX0abkM5EHIrPv8fIPSw3V8SzoXMxUaPDfE7tt8uPfTnFyRxus3HWXo0Ccjiaurnyz3OlchInZ5q35vhjUNXB1gzldTsNBqXp1JfcrFABC3BtIS03PiW9kAHHOpG5Ko2IftaxaO6jgIOHhSnsPNDw1qDeWsCJ8TIapRAp3FZjdcKAFoi3BeJzconk\/9IcySE0JMklfKQdlf3sOilPm3ImkhesyURkYHWh6yfgm12U1KeOznrQYhYZYZgFHa+42O\/UijrcS8ZFfDaOoVS9FuTNsClExgCtOvegHlohWUiER2xOtaLPeWxNRnWkUXp6ZEAT046L579rQYBsbQY4ma8yMZ1bHg1tKso\/mWJWHChG6LnryHhSEOQq\/UyfiF+C3Rqwd7RT8NKbyDUesk8zcCs6gHk3hjCEvlbXZ4KVye+oYJMJi8Kui7aaXusVnu+0dY4FEro1MmXHs3hgXsrGUf4eSQOTfIFhIyj3lvw8iavhj+vkBT69oM+19YRS9kXVIfSaMEun+scq3PIlxb6OHVcwopfTMP\/O2aEZgLkws4quefimkP5\/ifyNLmMqZwQB7kARyzQ5XaOC03keP5AaxRlz5jrYOBVhN+4wJOZuIBdE04T7xunLeEJ1\/rkuuQAX5tO8BarV61RDXcI3OTEzhjfwlOydZ+tdrn7V1mAGmKp01owNDzsQYwxP3eDrJSkCFrrEY\/sjBsgF\/QeQ0ff4YnTlUb\/6d02FO5VMHknPt4JjwW2oPtoadaQbVkGhmKAy842RrepUaEx+TBSboswTbLvgKTEq6bTT97fXPLV1yZkfaCL0PWDhDpNrcfA6xMokVlWUfMCun2UA070Ymp7wJ+kiBK7PTj7jHt1v9SJRPp+rd4iYrchuprxHvuwdnziXKOO5aLoK3UzhwOmnoYVUHPPIGBLSE1QBghexIGDpGy\/1oAkcmy4KIiseDCzxUonvJ3Mct313f5IPFnVB0UA7OARYr7YgYYfLKyCVP7OSdyLzkiZ2pLuikjfQ5+4xPsZHWjBABHTQ3iWWFxkpoj+I2KHxAoQMMGp\/ji7w9cnW1yr\/CU7YTPj\/0iac29qOwXu9+\/TwgIhLJ43GPcXXUsKPcqVd0tXe\/jxjMGHik3T6AvOGsuBnnNdORCF6iofVuvN\/ZMcIIYVGtAT\/nMCNvrL643HqRb8qYaPuO5kgtyHOWZx8z10y0PcZatF8hLyQ8xh2x5D6Wcn6NMKwq+\/ReHfpnVRruxQWNqsEpwGdmbw1Z7GsYS6LfGpkn4lCvO3Kgs7qpdxdaCAridaSS56DGUV8EocJpK1YIW2iyJ2bD0\/WmVgXdXMHuKZnTCbwKNzXKRyWXeRF2b16WZpsJiFzDjoJnZDnl\/pnFIPDGamCFY+TKKA7lRHcTM68nSgGaw\/PP3u3kEOR0dpGdPsup15FCYb\/SDfAggklWhA9F50zH+Z\/1bJ8zzv2dTzB0Boo7Udvn3Db+9SvH9WkcKMKB97ER49BW\/61Y23+QG3bHtfdtq0rCAkCAAvBS\/OjnV3Vw+qNKkmnBIsqdDXi\/eQHJj4iDFDEju1p0X3FWkDYULtJp7FEsE65KlaRUYW8WxEjht7DVle27HN6u5\/HRybgm9WHxOSpqHTFg1Pr+Wj5Xl4spVYKm8WPzpwanXMRpun9+hDueaglvztrTQ4iE6m2j\/wWNW9MpWhTN27WQnd+w4sQ83MSFeDkmKhAg7M6Rc9I74GgAPj54X04TcDxHKyBvod9zbQ4p\/6KNbWHhoqLtQRFNwZwh+\/ezCa50riVy3WqD\/ZmM8RtQE0h8uTGIVKigWX+vx0fYNLiFL9v7kZPEfyigNZXmVET59PZcnOVqWNAB0C742aYuhvVFlqeV\/9LPK2Dotu638FrvIp1lCVlsT7\/AOvBcpDrcyY9ClmT3ODpcbrxn+P6EZGHpL8\/g8xNh95EYG6JOASE5DXafhysOadFQAWv59LvnYrq8PSKJZL5fpT3lcyTkisgvnuUABcIRbBsOgDhWEAR3DQDBN2LIz1yZvGZgkATR5Iba4+3+56cWgVcsNtwXfLRdg3p3wYjMY7T+sNoRH70cP3sPzw9lnjURfchrvSAHRVWGpCM4F81fYSeZVAhO\/OeD5JDGlroeV0acWTLdHr5OBS2ag+ztH2k44mNb9j3PlZcq1e+BCMPIJRL397GgY5OHglRLAkibdPnl\/CuGsl7dmxyTWihJKW2t1oP75NIaPAqFUCd9dYFXHoaqeAMM6Trst7LgYfzLD7hAgzasAfD\/OTXnfN0\/C8ldNLSE4jr9obJN3tSXSWHlaiuU4tLweaNnR9WOHL+DbhTghlix2oWTcLeStUXy4bANHdB8QxAD2HYVTR\/6MMiZD8wydc6XOIqon9SrWbU0Ch\/8NMwwyDkGzSkdK4Sf0eOhzIFNvII9UbKHT4qw4JK5AXEHRF3mLjkeIuqtVmtch2cwNMni4mH\/83e0BtX4VIkeEOYiDaKUgTFEp5ZN2vDn17cI1tsyNamnFGbAPeZ+tkw+RVdPIaXfpV+W+hOdCvnl88tXLO4lIJiU03lQoUFxGMeFR874EnZZX8gerBGLAubvIv23PPhCadC866wp\/lTzqattkZvN4YNJ0zRia0DmNw0FLynTwIs3QNmfuoIAdzTziQXA5gOC7zc1HOl5IuMVbyfKRZQ+uIUG8ldofqJoSxKo6isaSGKFkXcqmqwfNqzKtt52pYVl5iHD+bcC36y6WP6C7CQxCTYLEI4QgsyslSPf3NyZyA6MjIu3OoDyYBulFDnPS2wpoyN5EV9C67Z8bYAdJrH4Pu3V0\/1weB4i0Wmq1bfogWOsn\/L4+khJQGLkM9l02Fug3tJfkeZxDRn\/L2s4W4QFtye9uLm1TgaoXGDHgVGcQGeRcb+OAO4xh1jfwHkKGpLeF5+dSKYvCgp9c+l6S5L8ItqWlvIkQvDGxA1GST4RBtXlazcqvqZdZKqYbZBwi\/vNcckQ75xJWsqHvauo2rwj6VAopanWdcIJMlTX4NFFQeOPimfOPjCkzI0uN+\/FBUb9TIg6cv1oP\/WxlX9cQhc4NlGeuy6pdU6OJvM6aHwVWhxZnZlbRL8dh4zyA0xe7pCXVZLqzqjU32mFTh3DOGBe93XCylRt8P1eZvNWQZJDDEED1zmx1OSndT2T6Aip1VJWQV6iJAZz5s5FO\/FU+9KvWa2Rrl72UwRTARz2cUKUvkh2u4k3TFKgT9kJSWNeNlSOkaPU67p0\/hRhN3s1jSAmHa72ZyDMIVprTScP0y1vDhE1L8YtfmOKUgu7ee9shU6GubVmWjaQ0Jc9Tb75Y0h8EbhkUK4\/snvt9+UiJfUEuxnpt6MwpWBZy8VkfL3X973h3k9HLllns5gSol1vyaRpt6ZxCSrvztZOkzhV9IGrjz0pwCqOFxl8GHpRXBAUns\/ep+NS5T824akKpG+4AsopSoS8dhF\/17FO5MfBZx40gd9YL8IMRwwJmTvnBb5RNmp+fMa7Qc7F4ulyKEZnnj6sMQk0AjeuqL6Zq22SMDEY7xPh9Hk3cZg59sEUFAEquff1bW4\/gcqKViTVdJcFOTbXWpF7+isxWjdd5G1jnJfW86XZzcdzOpA+l33nttma2l9eB0AWb71mxobG+G\/+yhQJttDxmIedIwSPP22hglbbdVOTbJspB8M75TFyyRJUauFSvvc9r7bOGfdjVcIqsQgMOy8\/z6bZZtQMuLvtswzWLENPyPiY7TMwaIzWmSR+eZgpGO7zmJNHI0QlWtirif0\/\/IZshbBiDnMX9+j34m5\/EeUgC7eenC7Wa30kR2hNcsDQuc+4fpGfbLjKzO\/Ga6J+uSQ8COBYo0wbi1Xnt9UEj3E5ZT5NJIfuSSGQpbOTkT6Pgg4ZjyZX0sSgF+LuxW5ZdJv1u6dozq9hfQqf8Ejd7asjvzXb020ChmSxZY8T+dO5yHfEvu9GiIUainX5RwYElyB11U+PZj3UY62GRsSOzM+CdmvoO5+zmTt7gG\/UQJtii0\/D5SkATdbfRY4qbAhZDZu543HrhI+jBaVXbcVfaaLYTmzO+n7Ki86hp0II8r\/fV5yNp+hbaFJUOkTtOcXjPxRPO3E1u2kLXbMNn3B5zLYQyJTjqQxyfAnqUmODrcx4NZ4BSv1bhrZe\/Qr5wDYgX7KUvWT61BKsGurFabTwxiUlxOR49YJUl6aBpEneKFZru4P9\/fJjMgjwfwbUCdUt4l9+9WZTZ1k9xhZ57t1dg8r8pXGFWHDL44xRzVuIyLfKWmwLeROK\/fU3vkuQID1jvk4tVTd\/4Wy7ViM3CSDIYqsz2YA9AZUIfEGHeSOXKG\/En8wSSD7xcA\/NbXBzsABs9eFaVlm1wfyaIFOGFfWSDZKvOCUtxCIHZE+7mEMzi98aYvHb0OJvJi1SrhJcSpOZQKB9ropT3WH553KHVbIZ9H8Ue4+GufTXJskM93wpkfPb1rWTY7JdpaMukrdlR7o4VTWUZwFXMEdvHXSfrSseaTSUSA6H10AerTZBEDqrac6irK5gmv9qYH2CBU4Oh3uQfU1CAFUIdaJ3k1fjIi93yeoxKj4uGkPc9SCgJHMcn5ILNFmScj3fpFuVhtBjrRWkG078VK0BjkbmPn0Nw9ScMsl\/MdPuEuYBu2M5EZuNdbyZ3lGdNJjfRi\/l3fb+d8KQiq17vfuYNdmXFH474yqIH0JAXkCfDFSHEnjryWvznHHMvFSdws6mZecY2lUwo4VOtCrIPQjz2FJR7PkSLAJVHEGM5xuxqP32\/717KJmTD5DgRGwTm03TZ6Zhk7Mjfyp4axa82rb1VZ+tAMIGyDUim9zh0T4324h\/nIrq2fIveVqIaeenNDJ6NjLTkqEV+zArzLG0umG+xdpVOvk5W0OH8BwS9ou7k7LHGT1KKua\/8p9jk9Gfd1cGaIWqiU+QzWzRjsllMVozoTyXc96rE3+xUIvpU7DpDalmYvdeOLtBNtQvRLlnoJX1hcKwIBHo0NK5ncgnk3NGXZYO7YPzrWh3XDM5kGRTUsEjJigUqhk3Mm5qZZpZk\/czbbaUxaFpKMSVO\/h9sIeN49VY8\/Q7zDGdc7aWUH9Oa25nhkUAB0pM81W+BdBnbOI4XIrbNK1Hrb551Hubb6n8fOBBh4flxfZc4uzJF8nD\/acHveeWmwNmTwHB0JBoW6nJP7S\/uX7GdG88fLcCVacX8Dm9N1imwiQiIlcsBuvU05Cr8S\/MekAjt8N2XWHY1xrOJTZct4nDNgyAGMH+GFM7xa45or5ecbs91WlI2APzK6z2ITkuZS7wak\/LZpSEuUvAp+kIxRkkb6I75KQ0jTVWFfLSCRGkWec0zmczFGZII3HzSB+mjE1z5fX+WbaAEXBbL0=","iv":"bbbf04c9b1fbded6162f80d094b9a979","s":"955b37aad68a7df0"}