Innovation in fashion ads should not stray from brand DNA
Posted By Erin Shea On In Advertising,Apparel and accessories,Featured,Industry sectors,News | No Comments{"ct":"Abxokm5knkRlNp2ikAeIMDldcGBInPFq+km95xeSXV1eKivFDVlgEz9CmJJNTWDlZU\/tSZkPRn6IqATlf2AxWtF3vLeIU+stLk8g6RZeU3QgGub6i6+asnyft4lVrq+bndrIVjSImzlN4Js3I92rCj\/yofPtWoTElMk6wth\/NVfS6jCRrXtqjWdgw9QUOclFQAtoFxxRbmLGJwepkMtUCh1P\/5qmMVlKcj6eXfxH6h4HdxaH9Uj7MFFNjvMqCr1xlgQqttYW7uUowr0oUi4UGhlfgG849OFeZrTKD0EhoHlhdAXXIcKtdAwsLpkQdJMGtXwgRitu6zRpMD7oZ4ZLtO9qbhEgehEWdb1ShWwNBqKRfWHXHonDpvA7pzO4XVU35XhdWeu8dF1bseS6W2cz+1I1MxC5yWG+r21pOSna7sp\/kVmCbnJOJZ\/eCE4wCN8wvK7p+Zye66hODu5TlIRIz6E8ch6hvTypV9oZZ406NxlyAX8xAjE1KCS\/iIdPuDXEwUFM6gTGGeGYJS7qVXlcYztnWkRRELRmeL6h4\/LPHbMETS4hYGdlRbA5GgWIOxfJuNDPkGIAkYueYOPAv17kpbkju5uuBOPQhjR3ul1eTZ5vOht6pE8vtQAHfULXl4fnDorwYxe5m+J1wlaF52kyD46dSNjyrEOIlI2+JoCiseiMSUfcq+ZMRBUFpnN0cTQUIN\/cPdmbuEShvBxYM\/dQfkXTJ\/YUk+QRqFIlNFBNvgbbE0QABbD9HupUdGn6ZSZRPFYsdaKcdXvU16WUzSHFPgUy6y8neNNJEk1\/rPJSy6W2iPW0o0hOzMtC3Vl9f6+SliOEfbjKXQStErA1eEObwgkCFdkAtVW0dYPZur1TPcEpkEW9QCvldtFGR2xLmI4V\/F3rb3LujKVIKXT1sPmy\/sX+t4PWmhaNCMZkClmTVdGd8fU8ke2uTc0nxt+x5vHU3Kd3oqfcthWz0yFQ1YiVnqWhNv\/njvfwDK1LEJFhgwKTwiXEnwit7Ssfwj\/OcPQpw\/PPSEam0v3zStEitU45PI\/ptHObK701pPJggeXTVVSiC9rPEGXAk\/H2n58u+juGjVUT6MFW31EU65kK3it+E8idd8g\/luE\/YprbYnSA4iqqwxZ23r5nEsLVeShRPzwAm3TVpV1Hg7jbCXaOuP0lyZ8UdQ3u3wkEsaOo+Rz9A2m+xf8DrrXo29YOqzr4vYM0Wv6w\/4GE4ljwvdbC8Fas6vpDOdYLXidXflkHq6DLLxj7JdIE7X5xhPvHQYgtMAcFrMWPcYX5s8bQaMkssNBfdVUfNrPV5PhCDBj2dPUUZN4FIrw6wmJF44PATok9VPeo5E4BZLmM2jDHQnDRE7+XxK2IMEhPl5rmnMTqfO\/vKwJvcl8S8l6SXXTGk4DxRxR3WfzBJcULG5eemUTgUUF5kqDpLaQ1H0vckScX1bmQz\/qOBIsJHmfqnA8RZd8oEG7qHI04irlBfavIUv3VDX1B9gDhk+hdaU2lsOfXdfJLr1o0RdTocK2D\/MLIZpMmsIQ7M9Aux7RYKGzGjtCtrUiEXOn3lZeDFfJcOry3XVuq\/cA+DwA2jHQkXbIUuzVLFsFGKqAMfDTMfhuaCSefSE0n2pLHrFi6R73rBK1tkffAfui\/tyJYuwBxg+5E4nfwOYPam7ZXKO3qZYhHCD85KgbkmBv0OECgH0SOwTUTL2FJyM5+AdAYc00GfhyO7DZvUd1rgYrTHG\/RpCJAEcScUNLdEp5vR9DBumQvwfafoMb3b1ao3DgzNQOgrPwMmnQVYXBvEAXTbUHUnkqs8bRmV0Ltex6jbDpX0kHAW0jaXeY4AZFLZ6ThfS2ZiylS6uRJLJYt58WpZmypI2TR7zy+rTReaZiakIDH3\/Gt+QJyqTfNbp4Wichszk+Qj3t\/bCtv9SbL\/PCDiuQ5AOF5mBBfq30C6+xr0aztiqE5CBy6kzLR7YEBSeU+SFDzG8fVk0xRENkuHh2FX7ITYFpS8x+6clsGgMISisFpO5bA7sj0qX1ymbuooSugczJuNmqmsSMyDs1D6A4dJWiJ4Yfc6TN5HTDaNZhZQr8u2CO3\/YOjiF4hmILx6PObgk4xG6tJUmTm3OPABjIGBGyI25aJ21X5FPQNQob\/EtLLsP5jpGSACWtTT5Q8sMPPE4jwdKzjYua+kO6RPRHKEWnvG5DFIhnED2IipjO9j5CC3OZ\/nCmts7LFUIs1MyEkyMueRnjKUjAhUv2haz3w5bFVkMd3Un5Jd4SS0I3sBS7kaSoLOERYfXIGmE9M4840zhsPonkJlfNqfiL+e6AiF6ZyKrJzqEytdkEnPVnYXnvkeIUwLY5hUHVSB0S5znEichphy8TCyijUhkXPOfINe9g7B49gR\/0W3ku21OYjEpHJZ67aTnQHrHPrSJMehBHzhfNI5vmz4S7wcYPsRNUb8t\/wgWj8ni1gsJrONeHrip68ZJ9KEFpOKMBUJ4jbcB6Kgw5PHKIcoH9bYzL5l06i8H1BHEpgEdEgepLh4V5HXYr27fiQgGiOVZrNzqS7t9ODIko1oOcCsIqDARds063ev3SYRD9Ximqkp+R1DTfTzEx3AVBEJiNocFhG4RY1VIQ9M\/RwUxNn4EvO4kNVyUsID6Y6fP5Zt4sd\/onqNORMQ6yY1Lneq2JU4pCd8NcCOi5jPCWyJfx3vN5PPgAEi1oW3xtMaR9BvcLuBJQS1FXgxrRY9ZtJZhGxllF+ijI0f7QKMQrXN8ug57EOuBanzac1ny\/kb+0p968yrwKmadUyNSAyNNrKhg+reNcbqSvtxJyFGRSi9SNEPV0g5HBiwakT8LRrSuTzRYmXilABtXsu\/L7Q+Q91bU+U3PADAn7c8bfEQZWgz0XDFoSLCQnwARKtovIq\/62s9pVjtBKpLEM57j+jOCSJnUOvO+yVyv2S086ab4\/w\/eyYtCib2RFUQoo5tV\/USKNhyV0Cp6xG0oLniDl03tQ4\/Xm+VG9MaUqie8mXY13qYg0Ch4+6AvKHpu8Zu2DpcMeHROblh0655xDOHRmyPPZYvaOO5QSjNUORKORuvcukkAPgBakMKlNPG4a09v9nJciXBT7+CpT16vHu0MGl9BEm+bUvlZvaw81Tl+C+5k2GNMWvDyhgsKZ7w6iHI\/pUyIpGJMRbV8lk5wBU4CZeimST8p\/0EEzW1wIAl3GpnWYQpfRgZvsHppxC0aiA+u451Tx9Dffk+W1OjS1taZXLdrnGD6c3ifWhhs+vJEQeAgTzdz\/Yya\/cFgqSsx2AOreHGgEJh9R0ixijaykeT46lf9mLV1gkAMrtPk\/QCjRTPRU68ORB01hr8bYyJVDH1KDizAk\/ufDDRzwnjz89mRgjwB6jyjWmdWhMCMugBplGgA+pWmZh+WCJdi0F855xA4GzYYD6b01x\/eGWmWLPDlzY10D+YAWhFFgwiQrNU7y4oMWpTFEM3agPFUNfNFeRadTe5Ayzi2UbYSatdkTKyps5qJizWp\/Qte3jtBYCcVm4EWBoknuWvASy1dH1tflLMjfD\/LrjEHg94r\/CZ1UgOWIzk97F6Vb68KhZNWLncGswV0dRKMzEdYG+KHR7Ho+W7qNACHY0b2hP7uJr9+6V8cVdaPMEPo6UVmFUly7ait241s6i2DwqiQF4QoKW\/ZFbTMsm2sRq6+dNRDm7NrI9Y2TEfJ6Iw9Q+ikXnkq7Z49wl1gbNYu\/vb+QlhcZvW8lDgGAf44MbK0LOgSV8UaguPgI7dkvdrbBHEUclb70egfaqX3cN8Z\/r7YXCTQgKtW+mZ\/Mc2F3uhCXtXHjedq38rorSNZ9GgmDqkUF6DwE3IiiPXEDRTkSfEHJWeG2vhNii5yxYV\/ljuEU9qlfyL23rE3oA9LdpUPprL+J08S4BOjGfZZK14iQfHdPUwdl3pj+bKJoLX2\/vAnyhqq0\/9x\/o8uS11A\/XV5Ep721+zRP9zXGVKzYF1GTW\/ky9KXato4Rbwhm86gmvvx29yG8knOoRmX28ByMX8SUVBy7aj+05JbDiBqCA7gbcUVG1ZNqFCMxpd4uvAbYKGGu67J7WLgUejcNbb6dVPLDm7KK+NecRParcgbWWgEMW2mqgWuVQ5O6CI2FbBwXKD0YIJ0A7oNcNcA34AQOFodA1tLD5vfDUmGEOAL2DqFcbDWsc+yDPfJu6JUDFCpcLbJPPOjYg4yfTZ7yo6JSlT5EEfezTHtUwYK9FEUpFOC+RP53VjhdwpMwJSukATjOjZ1N4DjaBxSvlgYz64kbAZ6xTTczGlw9oGEByeUkp7WtGc83ox6sep8swuRTrscFxT5JOwxwTnlyPEp\/sjBSCvE6V5tnUQxJH6QBDd9yMIXOG7cIkEjgBUFCpAeMVWCEAjoGanTJZh\/UJ25SPlaQR2i9WEcBypqsGEhvwF+yRbNImz5UyIx79RgcjkTQVBJYXQC8NYQag0e7MYSQwfT5aBl5z1x\/EzSi5Wc\/lkRJZh7GEfaUtnx1Cl+koFiEvHEe+WJ25Ksw1IGZSHnA824UjWS90OrHUKY\/77Vmb1BK0aV8OOWJmr6BlI7I664LAOM6OKsM67PxPprbs5Bi6oE91INEka2E1TrgSx0SUPYLvx7ftN5jjwoT5xqrFfQbGxErBKDQYPzIfxmNwwaAjZneUTOSNp32U7PEEnafkJpw0VIXmMKFCCWsjYTzYQNzUptBavvKKEpGY43wJuqBobE9Or2iTVC\/XMf79H4WoXyNqwZvaleg5aLxFdHKyrmpoC2lurnrlBZ4Yja0KMzEg3vQltyFEY9zkg4lkBJr9BK3jIC1\/sL5BS\/X94fRB\/Csbqj6RYXE\/4sLNxZbJxL61KmlQ3RbRnHcIJ\/o8bDIYwdCZ4L8WD4xVN0aWoOYbkXytjEO6oYMifkGwkVbwUKTNzXy\/af1v8LLdGvteK+YLrl1jz2tIIuZl\/\/0WDJsfbiC490dXfTA0dyntrPJaGnGDUr+W2oYkOObiQsW+MMdMdYbHnGfLre66f3g9wBYd+cNhSGbBM02N1vtlvhltxVocbq6cinntZXb8dkioIXLE5fJMIWWtQckFryR+kuVAvKfy+SlQGz8j83iWMrukV5Ia7I9cl\/krWGm51ggJp9Ws60Z3BbtObtgpx6rcDCC5DDlNT3+m+sCKS5rPBYYbSSJeyK\/SlpDBWEsBqJKVjxIz8sXzTLMolZJKPgtFXGl5sLJnFcMWbDOQQ2jOD6zGtCs7WnVXNu+IfojXVh9dyDvQ\/mwGmYJIdc8l6707PhnZecAmNaGwNA9YPnt9lNaymS6xHubvNWr5NzOVkH2NO5\/K6+0AyrYM1z2qY08yLU1IyhnDx7WHUeJoxE4gMVdAqTm7eeQy4s\/R\/9cCsckHs3iXuggyAGeniei7lzo2+370Xo+ljrI5GJ0PTCq2C7jnA3ln8psM6EpiTIaOpwDziXPjMGZiHHMFhIcaDfJpDTxNmntCGslG3JQjVgc3t56Kb5gvBBG8Kbwnq7YKuaVWHF49CfcqSQ8eI+NT\/Xe8TnexbssqztKMtamrAeJENyn3gulpaV+vtYR7Xq++fdFBLzXEtNWmbSEhPFmw5YyudsLYsWhF3UVxyvzXd+h8Fud8RQjIZCfoIUSJ6JP4gXPirP56OamhCV+wZO6wSKYZxyjLyJDG6GFhbsWr3BiOU3vG2WpaSex7Y9GL1OCHscPk+afgHx4h8aI3MeEZPxXYp4PEfT6zIIziTxmzNLGowE8BbH+j64muBhqlABbWZJnFcn2P1507rH0Xyaop70+yIpdsQLMkd3A3LGMYwQGTse0rvJ11TKt1K3i\/tLVDA8SvkbIxbOFuPuDzKyQJTqrPRwU4ykjfE5uvUvq+DoXgcjD6ystqF8ismBawER9Aw579yLnxr8DI2zMCXx3dWpkOn6SMO0oYhACkgm5JZmUMfbwXxtySxCo6Ttuk1X9aybLrRJmHGYwYwFhRheQuv1nJNuJ6zkjNMlJq6W8rPvQyaczNSBsmhundU4xF2tDoiUdefcjbzUbhBkdWwNjPcPF2nIjXIqMlMRjqAgxY\/fiiz9ftKvMPm3O2j0rraHjJMVGdXGs0XVYqwcKz4lwXMTUNYdcYGQtEMKu\/3xLEQLr8GPwvn0wq2OZaDAt9QTK1YzhKxuHM3VyLa+vJDcek0byejP2XL+SQYRDNZ1JDljW22cCF22kDUY1\/8fhWrbDNpSZkh4WgAVMTJpNRMaHH7qAkBwK7PfG2RG\/3KIZGbn74CFjZ2MM9BlxoLQo9Jv0ozoS482E7HY1jF5\/f8K9bSngFGPdm5AaNwVjBeHCJWeawcrhttKgbTmsZg8BcPMETweAQkDT8nUaaG9rZMrR9Rqr2DB\/S1RHqkgHBBdE5vO3BPQLJ5u69DXNjdR9Kx7uyziKHs6o1NkFhxLPXucdKUATkhSgtVAGEbkqNUNnKs2qMNB+WwdquWEczP\/lLNLRyxdCxQQu+R\/ULIXJXZGTaFsEzDS\/7gQGzDHZs0DjKPQTotRgOkOcvDWZ24wXDI3PkjhQTYGVvnsmBcsAMKwEWBki+S82zPKh3p7ed9eFE1QxYKAr4prwdozPa3Tg\/yV0urY2GPAI5YCxFQwojEsBCoGYbsuwYzP\/KmWdFD4hUjXHg3VBgQRvrcQ\/QCNUZ7tEthrqLzmES+HydYsRFwKuX\/hJB68\/nCs5tWM97+1jzY6ubFPN5MbBjbKn4I834J0t4vl3qEBIQ5ZnYMYZ7kNKSkxJSAt2SUpZp3G6XRuqXb07f2b3kef8PS5RPu1d9vzwd\/G48URkE1YHug1I8FImClN8mAjwePVMv4GGi5NMJXvvo9+iaScQ7heii8IWikpKwGP8Q9qKSkPNhPHSwf67BZT4bwVusPfeLS7\/9Cto8uIffPnETC6ttv7Ul7zrGHHZ32WIztJpMafulnYVS5jq02trJqF+xuWex3Slx\/9buai6J9aJylXAQK52UWn+9x\/mSpj1sOSoRVCAw+g6zlVVV+klHIYy3cqR4MvQlYrZEzHwGNnSrLJ1svR5uBjWpzdmygTdgUyZXh5LRYAv4FpGvbNYfT8rEBwDI4gIDZ+umjM8NnRfmOaSjLO80L\/hefQNHjR\/OEgO\/GBMYDKbwePPKCnOO\/aqR5HyVNua6HkOI0rqI2qJIR4cB5xoPCDFrBrcXH5dA5DxUPEDMDvFJyWQSz3vXPy0PZykHW4AUvw3eDtqjwk03sLOETWKSoZzrJn11lZwjn7kiojPNz3h6uiZDdVjWGiVqT02GO\/PSdHXq1pI1e9L6Zo0z0VReYmAsavtZMmcwsQC3QiAaXbTfMMOBF1o+0cEtov9cTIsR\/1WK7FIy8dME2\/w5LLEE8U\/Ioly\/STZiyJDmQ00tLLB3z\/VLyZRyA8Td2x6YvZTyfPLqPGgHCX9RH47DtGXCbcGoDIFF0FFEny4iZjGmfduAmFHoDHhRO\/IKuARjkwWBOK8IxpuD6zTSUY8eBQebf0vTUjd48C6pTjIJVFhxu\/yyEq8NpVJ+oq3sF9uaahfPQN4ZExDUq9lRI+\/7gmXzLbM6rnYGzjVi8Uu9OaDupkp2rMx4Y225IjOCQ4lte+1Hs6bQShvgP0+LpxUZ4dhBp+XANhJ0WJVsAJGJsyA2B65qUnuQLmWj3DQy40hL04OYBxRthMqHIuDp5D6QiGHRoX5RRdbg1C4FfjvtxfKYc5x\/3KDCNIWqLo4Ma8YvADVcdA9Z1x6M37x4X7\/iJGDp6goZJk5H2SMvmc98MjHsrY1cZXXzZDXiCcKCs5txkeMmbte+GV6D18vefVJeXRzEDYRm8s69XuSMVNTwmL858STdJuw67K\/Hu587ibO3kApv7IQR2TO8JX\/NvF7I2oDw\/OrL3FPV5+NKSDfUaEp64qH7hiJUOsn0XjdpefVue92t3M4sZwLAP8ZUu38NE13WLdDnLWh9aHhhqkUwVyXVwRkjoV0SLTEGLAzpUQk4CLwgipU4TVEIpKkUsdCI8K3aYv0LQgZcCyXPaEi\/ibrhmdaOhqgvFGuO3e6OecZIMMsBfFNvBXdKqqWNEk6eWbREiQTlzzjDdGExRjYRkHWwdRZgoLWewPS7FErXPfcR3W5QmForT+6sv7KAicZh4zhQnoS2GF2FmiHwd7FpsUZfG3iVlU260NahWjk+2mNaKEQLuEZ+HtH4ZKwMYpA\/w6ui5\/nFeFM8SjnLmkQBtIX5U54qTDCeoJMLKNuknoN9LWFTNUAcxU5jeHFKiNANs8lopgA1i6IvRAosfv+uNbxJpNB\/KDw9VHViffwAFucOvTy7E1ArD6GAw6w9YOKMQ+EgmppgpfbGFHb5Dck4WXJ6pF5Zfn65ouf6HU6rkYr1XUM01ZtlifqWixM8TiUkJFtsZKzdmto40HjdG1tAaLAAimnJO66oxOVmpk51ETJzTKpmg6yHCnT2Qtk8X5kDJnIfmbRfXe3cvEQEEQnJ7tGoqKmk1t5P3pgJ5zbP1Opg5R8OdPpnSARk8pibsh80+Ab5NlrTtFuPOFN1hfxY9HzGVH52QveqTFCBRxVAotdjisq0VVRtF72yv75u4A\/Ze8HrICBDEFg76VC2v2WhfBcsSz2GGL8pr8uzYp3+jSht\/gOYV8kdlqBFYU0ctayOsed9XyQTgyvUiw3EYCwXmJRJ5ZGyIzFoenA+0Kw\/w2rBBSzra\/JdEqkjpZetEsBCYAWxKcj82YCbKHAvTocY0ltKUcDRtZxDJjOmgN2SRw3NYT8NffivV\/TDO1XdGI8stmiTb6iNUA3ldx+0aRlp3oClYYPecw1vA4Ux47jOlbOj3SP5AojBUT48XTUR5eAtIPU\/BdP6Fmvx+B1Hb6fGva3yfeyQE03PQ7GFmTN4dH4wgTPblmzzwRrk0xBIlu83xaIOF2l7+paQLqpmgWYc6+ojpMtrZ53pf3YeIKcwbwlUf71GKRNq\/zp59ELmfJMYEnK1Zsk5FdLCETLKDziBAZKOVt7kDhstjpujQCL54aYIIEOiBHm7m22OpKmSJWiOdK7gWDHpJDoyEL9JJCEMEDAaP\/NsFWIEWXf2WA4pZFZ7+18TUbLjf8YU3sL6HBtD0VC+UVr39X9+7Xziw1gr+cypOQRjSYM+d8yBPUgIkSNtZwIrvjnSopqSPSTd9Un1DlllUN1QbETKRKfiQRNQr7HH4drJuDZXwd+AboFGQc2AEfRHt8jRYv5bZsf\/qgzJPWKDt7car4bXs0lIU03Hij78R6Lqc50lWzfWqzi095Rz7C+66LicflaSy3SXRQHQ1DB2dMyFDobCYts=","iv":"dd52e5c302745f7de1e7de814cf03e2a","s":"36c828b5c5ed27ab"}